tag:blogger.com,1999:blog-16096211388283138382024-03-13T09:51:26.169+08:00Shaliza Adanan Mgt300Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-1609621138828313838.post-90999768044725428922012-02-23T03:36:00.000+08:002012-02-23T03:37:18.851+08:00P1 WiMAX !<p class="MsoNormal" style="text-align:justify"><u><span style="font-size:18.0pt; line-height:115%;font-family:"Arial Rounded MT Bold","sans-serif"">Acknowledgement <o:p></o:p></span></u></p> <p class="MsoListParagraph" style="margin-left:0cm;mso-add-space:auto;text-align: justify"><span style="font-size:18.0pt;line-height:115%;font-family:"Arial Rounded MT Bold","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" align="center" style="text-align:center;line-height:150%"><b><span style="font-size: 12pt; line-height: 150%; font-family: Arial, sans-serif; ">Bissmillahirrahmanirrahim<o:p></o:p></span></b></p> <p class="MsoListParagraph" style="margin-left:0cm;mso-add-space:auto;text-align: justify;line-height:150%"><b><span style="font-size: 12pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align: justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">Alhamdulillah. Thanks to Allah SWT, who with His willing have given us the opportunity to complete this Group Project. Our group had decided to choose P1 WiMAX as our research industry. This group project report was prepared for course MGT 300 Information Technology in Management, Universiti Teknologi Mara (UiTM).<o:p></o:p></span></p> <p class="MsoListParagraph" style="margin:0cm;margin-bottom:.0001pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align: justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">Firstly, we would like to express our deepest thanks to, Tuan Syed Mazlan b Syed Mat Dom, a lecturer at UiTM and also assign, as my supervisor who had guided be a lot of task during this assignment. We also want to thanks the lecturers and staffs of UiTM for their cooperation during us complete the project that had given valuable information, suggestions and guidance in the compilation and preparation this group project report.<o:p></o:p></span></p> <p class="MsoListParagraph" style="margin:0cm;margin-bottom:.0001pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align: justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">Deepest thanks and appreciation to our friends for their cooperation, encouragement, constructive suggestion and full of support for the report completion, from the beginning till the end.</span> <span style="font-family:"Arial","sans-serif"">Last but not least, our thanks to UiTM and our lecturer, Tuan Syed Mazlan b Syed Mat Dom for great commitment and cooperation during our Group Project.<o:p></o:p></span></p> <p class="MsoListParagraph" style="margin-top: 0cm; margin-right: 0cm; margin-left: 0cm; margin-bottom: 0.0001pt; "><b><span style="font-size: 12pt; font-family: Arial, sans-serif; "> </span></b><span style="font-size: 12pt; font-family: Arial, sans-serif; "><o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><span style="font-size:12.0pt; line-height:115%;font-family:"Arial Rounded MT Bold","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align:justify"><span style="font-size:12.0pt; line-height:115%;font-family:"Arial Rounded MT Bold","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align:justify"><span style="font-size:18.0pt; line-height:115%;font-family:"Arial Rounded MT Bold","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align:justify"><span style="font-size:18.0pt; line-height:115%;font-family:"Arial Rounded MT Bold","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align:justify"><span style="font-size:18.0pt; line-height:115%;font-family:"Arial Rounded MT Bold","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align:justify"><span style="font-size:18.0pt; line-height:115%;font-family:"Arial Rounded MT Bold","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align:justify"><span style="font-size:18.0pt; line-height:115%;font-family:"Arial Rounded MT Bold","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraph" style="margin-left:0cm;mso-add-space:auto;text-align: justify;text-indent:0cm;mso-list:l2 level1 lfo1"><!--[if !supportLists]--><span style="font-size:18.0pt;line-height:115%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-fareast-font-family:"Arial Rounded MT Bold";mso-bidi-font-family:"Arial Rounded MT Bold"">1.0<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size:18.0pt;line-height: 115%;font-family:"Arial Rounded MT Bold","sans-serif"">Introduction <o:p></o:p></span></u></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align: justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">Today’s life is being changed step by step very thanks to the evolution of telecommunication industry. Internet, broadband and mobile technology has become the part of daily life that people cannot live without. The requirements of portable, mobile and high speed connectivity are increasing rapidly. Services such as wireless VOIP, IPTV, streaming media and interactive gaming need to be supported with broadband access.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align: justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align: justify;line-height:150%"><span style="font-family:"Arial","sans-serif""> 3G has been serving mobile market for some years, and it is still an expensive voice service and lacks the strong capacity to support data service. At present, significant mobile operators, service providers and other actors in telecom industry are looking for the way to build up high speed but cost-effective broadband wireless access (BWA). The user demands of broadband wireless access service with high speed, low cost, and flexible mobile connectivity has been increasing dramatically. Current access mode generally includes DSL fixed access, Wi-Fi fixed wireless hotspots access and 2G/2.5G/3G wireless mobile access. The emerging of WiMAX has become another remarkable access technology which could provide both fixed and mobile connectivity through high performance system. This technology shows us a seamless communication world; at least, we are heading towards this direction. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align: justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align: justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">WiMAX technology could provide “Last mile” solution, which might end the monopolization station of DSL and Cable access mode, because WiMAX could provide well fixed wireless broadband access as good as or even better than DSL and Cable mode. WiMAX has been regarded as the next milestone of BWA (broadband wireless access) technology. It does not only provide fixed access, but also provides mobile access just like 3G does. It has also been considered as the complement or even the replacement of 3G applications. WiMAX shows great advantages over the technologies in current wireless and mobile telecommunication market. In recent two or three years, WiMAX has become one of the hottest topics in telecom industry. The absorbing specification defined by IEEE802.16 has been attracting around four hundred market actors to form WiMAX forum to prompt the development of this technology. <o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-family:"Arial","sans-serif"">WiMAX rises up competition with other adjacent technologies such as Wi-Fi, DSL and 3G. WiMAX and all others are more or less the same from technology and market aspects. Whether their relationship should be opposite against each other or coexisting is an interesting topic, which is worthy of a discussion. The WiMAX technology is now recognized as being a 4G technology by the International Telecommunication Union, and Malaysia’s own P1 is really happy about it. P1 is the only WiMAX operator in Southeast Asia and we can expect to see advertisements boasting that they were first with 4G technology. For the most part of 2010, there had been some debate in the industry internationally as to whether WiMAX should be referred to as 4G technology, despite many operators across the globe using the term. The ITU had previously maintained that only IMT-Advanced technologies such as 802.16m were considered to be 4G. P1 and other WiMAX licensees in Malaysia operate on 802.16e 2.3GHz WiMAX. P1 has invested approximately RM650 million on its nationwide rollout over the past two years and now covers 45% of the Malaysian population. With over 218, 000 subscribers, P1 have the largest network in the country and aims to cover 65% of the population by 2012.<o:p></o:p></span></p> <p align="center" style="margin-top:0cm;text-align:center;line-height:150%; background:white"><span lang="EN-SG" style="font-size: 10.5pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p align="center" style="margin-top:0cm;text-align:center;line-height:150%; background:white"><span lang="EN-SG" style="font-size: 10.5pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p align="center" style="margin-top:0cm;text-align:center;line-height:150%; background:white"><span lang="EN-SG" style="font-size: 10.5pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p align="center" style="margin-top:0cm;text-align:center;line-height:150%; background:white"><span lang="EN-SG" style="font-size: 10.5pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p align="center" style="margin-top:0cm;text-align:center;line-height:150%; background:white"><span lang="EN-SG" style="font-size: 10.5pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p align="center" style="margin-top:0cm;text-align:center;line-height:150%; background:white"><span lang="EN-SG" style="font-size: 10.5pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p align="center" style="margin-top:0cm;text-align:center;line-height:150%; background:white"><span lang="EN-SG" style="font-size: 10.5pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p align="center" style="margin-top:0cm;text-align:center;line-height:150%; background:white"><span lang="EN-SG" style="font-size: 10.5pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p align="center" style="margin-top:0cm;text-align:center;line-height:150%; background:white"><span style="font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm; text-indent:0cm;line-height:150%;mso-list:l2 level1 lfo1;background:white"><!--[if !supportLists]--><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">2.0<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">Body<o:p></o:p></span></u></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm; text-indent:0cm;line-height:150%;mso-list:l2 level2 lfo1;background:white"><!--[if !supportLists]--><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">2.1<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">Marketing Objectives<o:p></o:p></span></u></p> <p class="MsoListParagraphCxSpFirst" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">The Marketing Objectives for this plan would be listed below:<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">a) To increase to 10% market share to subscribe the P1 WiMax Wiggy at the end of 3 month period.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">-Currently, P1 has 80,000 subscribers; this plan would double the amount to 160,000 subscribers by using Wiggy. <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">b) To increase 30% awareness of the company’s position and brand to the mind of the consumers age 18-30.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;text-indent:0cm;line-height:150%;mso-list:l2 level2 lfo1"><!--[if !supportLists]--><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-fareast-font-family:"Arial Rounded MT Bold";mso-bidi-font-family:"Arial Rounded MT Bold"">2.2<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size:18.0pt;line-height: 150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial">Marketing Strategies<o:p></o:p></span></u></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;text-indent:0cm;mso-list:l2 level3 lfo1"><!--[if !supportLists]--><span style="font-size:18.0pt;line-height:115%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-fareast-font-family:"Arial Rounded MT Bold";mso-bidi-font-family:"Arial Rounded MT Bold"">2.2.1<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size:18.0pt;line-height: 115%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: "Times New Roman"">Untapped Segment & Brand Awareness<o:p></o:p></span></u></p> <p class="MsoListParagraphCxSpLast" style="margin-left:0cm;mso-add-space:auto; text-align:justify"><u><span style="font-size:18.0pt;line-height:115%; font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family:"Times New Roman""><o:p><span style="text-decoration:none"> </span></o:p></span></u></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">As a new company, adopting a head on strategy with giant competitors will create price war. The best strategy to adopt is by using a blue ocean strategy that is to make the competitor irrelevant and to create an uncontested market place. This can be done by value creation to the Wiggy by targeting segments which is not yet being focused by others. Firstly the target market that can be captured is the college and universities students. However, it is important to have a specific student package that dedicates to serve the needs and wants of student and most importantly to create value for money. Secondly, is by introducing the first internet service provider by to adopt the prepaid payment system. A prepaid system can ensure higher return because people will constantly reload their Wiggy. This will compliment the first strategy because we know that students often reload their hand phone. To create brand awareness, this will require mass media. The use of newspaper, television advertisements are important to remind the consumers on P1 latest package. Road shows are the best way to reach the students. The road show will reach areas such as universities/colleges and exhibition in shopping malls and other attractions across peninsular Malaysia. The road shows will explain on the student primarily on the student package. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">However, not many students will subscribe to P1’s Wiggy on a road show basis because they will to think and ask their parents for approval etc. Thus when they decided to subscribe, they will have to find the P1 booth and this might be hard. As we know, P1does not have a physical outlet like Maxis, Celcom and DiGi. Thus the strategy to overcome the issue is by selling the Wiggy start up package in selected 7elevens. This also will compliment the prepaid system strategy. Overall, these strategies are interconnected and will complement each other to achieve the target objective stated above.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left:0cm;mso-add-space:auto; text-align:justify;text-indent:0cm;line-height:150%;mso-list:l2 level2 lfo1"><!--[if !supportLists]--><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-fareast-font-family:"Arial Rounded MT Bold";mso-bidi-font-family:"Arial Rounded MT Bold"">2.3<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size:18.0pt;line-height: 150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial">Segmentations and Positioning<o:p></o:p></span></u></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">Segmentation is a process of separating customers into groups with different characteristics, behavior and needs. There are many types of buyers with different needs and wants thus it’s easier to build a profile by segmenting them. Some of the bases for segmentations for consumer markets are geographic, psychological, socio-cultural, user related, psychographic, benefit and hybrid segmentations. <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">The Wiggy, has three main segmentation bases will be used. Firstly, demographic factors is the most popular bases for segmenting customer groups because it helps locate the target market and customers needs and wants. The second base is the user situation segmentation that is to understand the objectives, surf location and duration (time) of using the internet. This segment is relevant to the benefits sought for product because the usage of the product is affected by the time and location that it is going to be applied. P1 can use this indicator influence the consumers to use Wiggy to match to their usage. They can instill the notion the suitability of Wiggy in certain situation. Finally the third segmentation base is psychographic/lifestyle segmentation is basically dividing market into the basis of lifestyle and personality. An individual consumer’s lifestyle and personality is different however based on their demographic profile, they sometimes resemble similar taste on brands or product.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">Positioning is all about how a company wants to be different in the market place.P1 has to position themselves in the mind of consumer as a high speed broadband service. In this case P1 has positioned to make broadband a right for all Malaysians, to deliver the commitment, the rapid and quality deployment of the P1 WiMAX network is crucial.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""> It’s quite difficult to change the impression after it is formed thus the easiest way to get into the consumers mind is to be the first. As for P1, they the first to introduce WiMAX technology are the first but in terms of other broadband providers they are relatively new. In an over communicated environment, the message that P1 should focus on is to present a simplified message and make them consistent with what consumer really believe. Consumers will simply shut out any inconsistent with their knowledge and experience. Consumers preferred on two criteria; service quality (speed & stability) and price (value for money).<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><b><span style="font-size:12.0pt;line-height:150%;font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><b><span style="font-size:12.0pt;line-height:150%;font-family:"Arial","sans-serif"">Effective WiMAX Positioning<o:p></o:p></span></b></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">P1 positions WiMAX as a 4G technology that is superior to current 3G technology, specifically pointing to its WIGGY portable WiMAX on the go as an example. Good, convenient broadband service at a competitive price makes the choice for consumers easy. In fact, Malaysia is known as a WiMAX country thanks in large part to government education on the technology to the point that other mobile broadband technologies are very seldom talked about in the media. P1 believes that this is an affirmation of its aggressive positioning of WiMAX as it builds out coverage positioning that is so successful that consumers are demanding to know when the service will be available in their area.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm; text-indent:0cm;line-height:150%;mso-list:l2 level2 lfo1;background:white"><!--[if !supportLists]--><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">2.4<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">P1 Marketing Tactics <o:p></o:p></span></u></p> <p class="MsoListParagraphCxSpFirst" style="margin-left:0cm;mso-add-space:auto; text-align:justify"><span style="font-size:18.0pt;line-height:115%;font-family: "Arial Rounded MT Bold","sans-serif"">2.4.1 <u>Promotion</u><o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify"><o:p> </o:p></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">Promotion is communicating with the public in an attempt to influence them toward buying your products or services. Promotion are refers to the set of planned activities used to communicate a product or services merits and persuade the target market to purchase it. This basically refers to the activities of P1 WiMAX will use to inform the publican the Wiggy’s values as well as persuade the target audience to try or purchase the Wiggy portable modem USB broadband. <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify"><o:p> </o:p></p> <p class="MsoListParagraphCxSpLast" style="margin-left:0cm;mso-add-space:auto; text-align:justify"><span style="font-size:18.0pt;line-height:115%;font-family: "Arial Rounded MT Bold","sans-serif"">2.4.2 <u>Place</u><o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">In order to increase availability and distribution, the distribution and convenience of 7 to 11 outlets will be capitalized on. The prepaid cards will be made available at the 7 to 11 convenience stores that are within coverage. Only 100 outlets in major cities and towns under coverage will participate as a trial run to see if this plan will help achieve the goals and objectives of increasing awareness and usage. Not only will the outlets be a form of promotion, letting the public know where P1WiMAX has coverage, but it is also increase the convenience of the product. Users will easily have access to easy reloads and be able to use the service whenever and wherever they need it. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">As convenience increases, so does the attractiveness. Outlets that carry the prepaid cards will have a large bright purple sticker bearing the words P1WiMAX available here (name of place). As the P1 WiMAX coverage increases, so does the number of 7 to 11 outlets carrying the reloads. This will help build the brand as it will reinforce the message of convenience and Anytime, Anywhere´ as explained below because there are so many 7 to 11 outlets and they are opened 24 hours daily. As this message sinks in, the public will begin to know about Wiggy as well as consider it when they want to choose a portable broadband service provider. <o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-size:18.0pt;line-height: 150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial">2.4.3 <u>Events</u><o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif"">Event marketing will be carried out in order to boost awareness, trial and purchase of the Wiggy. Events refer to entertainment occasions performed in front of a live audience that displays a unique picture of how a product or service can be promoted through different mediums. Events carried out are road shows in different areas. These events expose the target audience and provide direct contact with the sales staff as well as experience the service. The Wiggy road show will hit middle class malls such as 1 Utama and Mid Valley Megamall shopping centre and private education institutions such as Sunway University College. This is only held in universities between Mondays to Thursdays while the weekends will be reserved for malls. It will progress from zone to zone, such as Kuala Lumpur and Gurney Drive. Two teams simultaneously hit two different spots each in each zone a day during the weekdays and one team for the weekend. <o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif"">When they leave the area, a kiosk and several promoters will be set up if there is none nearby for potential customers to enquire for more information or subscribe to the service. The road show will be held in states where P1WiMAX has coverage. The current locations can be referred under the implementation section. Each weekend team has a 10 person staff while the weekday team consists of 5 members and a large Wiggy mobile transport them from place to place. The ‘Wiggy mobile´ are painted with the P1WiMAX colors and logo. In order to attract more attention to the event and service, the staff will wear purple or green polo shirts bearing the P1WiMAX logo with coordinating facemasks bearing a large picture of the Wiggy device and announcements made by an emcee and the mall’s announcer.<o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif""> For further Promotion and advertising, large banners and posters will be used on site with several smaller posters of Wiggy devices on bright purple or green backgrounds will be posted up in the surrounding area to direct the flow to the event. The road show events cover a speed test and stability challenge. In the speed test, potential customers are challenged to test out the Wiggy service by surfing the net, downloading a song or streaming a video on the 3 laptops set up, each plugged in with the Wiggy USB modem, manned by one promoter each. In the stability test, several potential customers are given half an hour to play an online game from local and international servers. At the same time, the other promoters will hand out brochures, attend to enquiries and handle on-the-spot subscriptions. Lastly, a lucky draw contest is held for those who subscribe on-the-spot. They are given a chance to win one out of three 3-month rebates for normal package subscriptions weekly. The serial number of the purchased set will be used for the computer to generate the lucky draw winner.<o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p style="text-align:justify;line-height:150%;background:white"><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-bidi-font-family:Arial">2.4.4 <u>Advertising</u><o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif"">An advertising campaign based using a unique selling proposition (USP) message is how this product will be conveyed. The unique proposition will be based around the portability attribute of our product. Portability is clearly the aspect of P1WiMax that differentiates it from the competition, and as it has been identified P1WiMax are in a process to build Invest stage, our campaign should emphasize our strengths. An advertising campaign based using a unique selling proposition (USP) message is how this product will be conveyed. <o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif"">The unique proposition will be based around the portability attribute of our product. Portability is clearly the aspect of P1WiMax that differentiates it from the competition, and as it has been identified P1WiMax are in a process to build Invest stage, our campaign should emphasizes our strengths. The advertising campaign will feature three conventional forms of media, Television, Newspapers and Magazines. The print advertisements will feature in Newspapers such as The Star, News Strait Times, Berita Harian and Sin Chew Jit Poh. The television advertisements will be shown on free-to-air television channels as to gain maximum exposure. The advertisements will use both rational and emotional techniques, with rational being the dominant technique. The main execution will be a demonstration type feel, showing the product working indifferent areas. <o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif"">Utilizing demonstration on a television ad is hugely beneficial as demonstration is the strongest technique for television. The passive tone in the advertisement will be humor, lightening the ad, making it more appealing to the target market. The advertisements that will be shown on television will carry over to the print advertisements, keeping a cohesive message throughout the campaign. Screenshots from the television ads will form the basis of the print advertisements, with the print advertisements containing more specific information to set them apart. The mediums are chosen because they have large reach and the target audience is aligned with the chosen target market for this promotion, students and young working adults. <o:p></o:p></span></p> <p style="text-align:justify;line-height:150%;background:white"><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-bidi-font-family:Arial">2.4.4.1 <u>Television</u><o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif"">The television advertisement will be heavily focused on visuals, with only slight inaudible audio tunes ringing in the background. There will be no words spoken until the end message. The visuals in the commercial will show Malaysians enjoying wireless broadband internet access indifferent areas around Malaysia where P1WiMax enjoy coverage. Six places have been singled out for the purpose of this commercial; The Petronas Towers, Petaling Street (Chinatown), Bangsar, Butterworth, Batu Caves and Sunway Pyramid. The rationale behind this is clear, anywhere, anytime. By showing places in and around the city centre appeals greatly to the target market because they see coverage is wide. The shot in Butterworth shows the expansion P1WiMax are making into more regional centers. <o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif"">The commercial opens with a shot of two people, a boy and a girl in their late teens holding hands. The setting in this first shot is Bangsar. The boy has a negative body position and looks unhappy, whilst the girl is dragging him into what appears to be another Bangsar clothing boutique. As the girl goes into the boutique, the boy finds a place to sit, takes his computer out and starts using the internet, at this point his body position relaxes and a smile spreads over his face. This scene is meant to be taken lightly, and is the humorous opening of the advertisement.<o:p></o:p></span></p> <p style="text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p style="text-align:justify;line-height:150%;background:white"><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-bidi-font-family:Arial">2.4.4.2 <u>Magazines/Newspaper</u><o:p></o:p></span></p> <p style="text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif"">As stated previously, the printed advertisement will keep in cohesion with the television commercials. There will be six varieties of printed advertisement, comprising one screenshot taken from each of the six scenes in the television commercial. The ability to convey the same message as the television commercials is a luxury not often afforded. The message being wherever you are, if you’re with Wiggy you will be able to connect to the internet. By showing the six various characters with their respective backgrounds the message still reaches the audience. To give each character a personal feel, and enable the audience to gain more of a connection with the characters, a tagline on each ad will feature the; name, age, profession and location. For example:<o:p></o:p></span></p> <p style="text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif""> David, 18. Student. Bangsar <o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size:11.0pt;line-height:150%;font-family:"Arial","sans-serif""> These print advertisement, in combination with the television commercials are intended to form a connection with the audience. The three mediums of media working in tandem are able to realize different advantages. The magazine print advertisements are at a higher quality, and can feature more information; it also has a greater sense of longevity. The Newspaper print advertisements are low cost, high coverage and can be placed in appropriate places like the technology section. Finally the television commercial enjoys mass coverage, with greater impact and high reach.<o:p></o:p></span></p> <p style="margin-top:0cm;text-align:justify;line-height:150%;background:white"><span style="font-size: 11pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin-top:0cm;line-height:150%;background:white"><span style="font-size: 10.5pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm; text-indent:0cm;line-height:150%;mso-list:l2 level2 lfo1;background:white"><!--[if !supportLists]--><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">2.5<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">Porter’s 5 Forces Model<o:p></o:p></span></u></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">In this evaluation, we have also discovered a near environmental analysis which the company is highlighting the Porter’s 5 Forces Model in order to verify its industry’s attractiveness factors. The diagram below shows the Porter’s 5 Forces Model that were used:<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-size:12.0pt;line-height:150%;font-family:"Arial","sans-serif"; mso-no-proof:yes"><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" spt="75" preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"> <v:f eqn="sum @0 1 0"> <v:f eqn="sum 0 0 @1"> <v:f eqn="prod @2 1 2"> <v:f eqn="prod @3 21600 pixelWidth"> <v:f eqn="prod @3 21600 pixelHeight"> <v:f eqn="sum @0 0 1"> <v:f eqn="prod @6 1 2"> <v:f eqn="prod @7 21600 pixelWidth"> <v:f eqn="sum @8 21600 0"> <v:f eqn="prod @7 21600 pixelHeight"> <v:f eqn="sum @10 21600 0"> </v:formulas> <v:path extrusionok="f" gradientshapeok="t" connecttype="rect"> <o:lock ext="edit" aspectratio="t"> </v:shapetype><v:shape id="Picture_x0020_0" spid="_x0000_i1027" type="#_x0000_t75" alt="2720070605001.png" style="'width:349.5pt;height:184.5pt;visibility:visible;"> <v:imagedata src="file:///C:\Users\User\AppData\Local\Temp\msohtmlclip1\01\clip_image001.png" title="2720070605001"> </v:shape><![endif]--><!--[if !vml]--><img width="466" height="246" src="file:///C:/Users/User/AppData/Local/Temp/msohtmlclip1/01/clip_image002.jpg" alt="2720070605001.png" shapes="Picture_x0020_0" /><!--[endif]--></span><span style="font-size:12.0pt;line-height:150%;font-family:"Arial","sans-serif""><o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-size:12.0pt;line-height:150%;font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left:0cm;mso-add-space:auto; text-align:justify;text-indent:0cm;line-height:150%;mso-list:l2 level3 lfo1"><!--[if !supportLists]--><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-fareast-font-family:"Arial Rounded MT Bold";mso-bidi-font-family:"Arial Rounded MT Bold"">2.5.1<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size:18.0pt;line-height: 150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial">Rivalry among Existing Competitors<o:p></o:p></span></u></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">One of the forces is rivalry among existing competitors or firms. The competition within industry is high and fierce in the market.</span> <span style="font-family:"Arial","sans-serif"">Rivalry comes into action when there are close substitute products offered by firms in the same industry. P1 WiMAX’s close competitors are basically Maxis Broadband, Celcom Broadband and DiGi Broadband. These broadband companies in Malaysia offer various attractive packages and internet speed that are always in demand by customers. Nevertheless of these competitive rivalries, P1 WiMAX’s able to gain higher revenue in 2009. This shows that P1 WiMAX can remain competitive, further grow or perhaps be the market leader in future with the WiMAX technology if it takes continuous action to improve.</span> <span style="font-family:"Arial","sans-serif"">The company needs to come up with better products, packages and improve on its internet speed as well as customer services in order to compete against rising competitors. <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;text-indent:0cm;line-height:150%;mso-list:l2 level3 lfo1"><!--[if !supportLists]--><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-fareast-font-family:"Arial Rounded MT Bold";mso-bidi-font-family:"Arial Rounded MT Bold"">2.5.2<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size:18.0pt;line-height: 150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial">Threat of New Entrants<o:p></o:p></span></u></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">The threat of new entrants is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to entering a market. Entry barrier means a product or service feature that customers have come to expect from organizations in a particular industry and must be offered by an entering organization to compete and survive.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">The threat of new entrants in the broadband industry can be relatively low mainly because it requires high investment cost in coming up with the appropriate technology that fits the products and network system in Malaysia. Next, it is found that there are limited numbers of suppliers that support broadband services in Malaysia.</span> <span style="font-family:"Arial","sans-serif"">However, there is a very high growing demand for broadband services among consumers, hence it is possible for some new entrants to venture into the broadband industry in near future.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><u><span style="font-size:18.0pt; line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial"><o:p><span style="text-decoration:none"> </span></o:p></span></u></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;text-indent:0cm;line-height:150%;mso-list:l2 level3 lfo1"><!--[if !supportLists]--><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-fareast-font-family:"Arial Rounded MT Bold";mso-bidi-font-family:"Arial Rounded MT Bold"">2.5.3<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size:18.0pt;line-height: 150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial">Threat from Substitute Products or Services<o:p></o:p></span></u></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">The threat of substitute products is high when there are many alternatives to a product or service and low when there are few alternatives to choose from. Switching cost is involved in this threat which it is a cost that can make customers reluctant to switch to another product or services.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">It is studied that when a product or service is not easily substituted, it gains a strong market position. There are quite a number of substitute products for P1 WiMAX. For example, customers can always choose to go for wireless internet service such as Streamyx or simply go to cafes such as Starbucks and McDonald’s that has Wi-Fi services for internet connection. To overcome this threat, P1 WiMAX must ensure the best quality of internet connection, speed and service are offered to its customers. At the same time, offering affordable or reasonable price to its customer’s as compared to the alternative products is also important. P1 WiMAX who is relatively new in the market constantly hold promotions and currently set its products at a moderate price level so that most customers can afford and able to enjoy the broadband service at a reasonable price. However, in long term, it seems that P1 WiMAX may be able to eliminate these substitutes as its threat.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><u><span style="font-size:18.0pt; line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial"><o:p><span style="text-decoration:none"> </span></o:p></span></u></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><u><span style="font-size:18.0pt; line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial"><o:p><span style="text-decoration:none"> </span></o:p></span></u></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;text-indent:0cm;line-height:150%;mso-list:l2 level3 lfo1"><!--[if !supportLists]--><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-fareast-font-family:"Arial Rounded MT Bold";mso-bidi-font-family:"Arial Rounded MT Bold"">2.5.4<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size:18.0pt;line-height: 150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial">Bargaining Power of Suppliers<o:p></o:p></span></u></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">The supplier power is high when buyers have few choices of whom to buy from and low when their choices are many. In this case, P1 WiMAX have low bargaining power with suppliers mainly because there are not many suppliers that provide materials or telecommunications equipments such as the software, networks and communication towers in Malaysia.</span> <span style="font-family:"Arial","sans-serif"">Finding for suppliers that provide the appropriate technologies for P1 WiMAX could be challenging in Malaysia and the switching cost of suppliers is expected to be very high.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;text-indent:0cm;line-height:150%;mso-list:l2 level3 lfo1"><!--[if !supportLists]--><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-fareast-font-family:"Arial Rounded MT Bold";mso-bidi-font-family:"Arial Rounded MT Bold"">2.5.5<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size:18.0pt;line-height: 150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial">Bargaining Power of Buyers<o:p></o:p></span></u></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">Bargaining efforts of buyers are based on buyer profitability and switching cost. It is high when buyers have many choices of whom to buy from and low when their choices are few. There are a number of broadband companies in Malaysia as mentioned above, which easily allows P1 WiMAX’s customers to switch to other broadband at anytime with a low switching cost.</span> <span style="font-family: "Arial","sans-serif"">This shows that P1WiMAX’s buyers have high bargaining power. Therefore, product differentiation in terms of technology used as compared to other players plays a major role in retaining its customers and attracting potential customers.</span> <span style="font-family:"Arial","sans-serif"">However, bargaining power of buyers basically depends on the supply and demand of products. When there are more buyers, the buyers tend to have more power to influence the sellers in setting up lower prices. It has been said that P1 plans to provide WiMAX coverage to 40% of the population by the end of 2010. It expects to provide WiMAX coverage to 60% of the nation's population including urban, suburban and rural areas within five years. The increasing area coverage may attract more buyers in future, leading the buyers to a higher bargaining power.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><u><span style="font-size:18.0pt; line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial"><o:p><span style="text-decoration:none"> </span></o:p></span></u></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><u><span style="font-size:18.0pt; line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial"><o:p><span style="text-decoration:none"> </span></o:p></span></u></p> <p class="MsoListParagraphCxSpLast" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><u><span style="font-size:18.0pt; line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif";mso-bidi-font-family: Arial"><o:p><span style="text-decoration:none"> </span></o:p></span></u></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><u><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-bidi-font-family:Arial"><o:p><span style="text-decoration:none"> </span></o:p></span></u></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><u><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-bidi-font-family:Arial"><o:p><span style="text-decoration:none"> </span></o:p></span></u></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm; text-indent:0cm;line-height:150%;mso-list:l2 level1 lfo1;background:white"><!--[if !supportLists]--><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">3.0<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">Conclusion<o:p></o:p></span></u></p> <p style="margin:0cm;margin-bottom:.0001pt;text-align:justify;line-height:150%; background:white"><span style="font-size: 11pt; line-height: 150%; font-family: Arial, sans-serif; ">WiMAX could provide high speed, broad coverage and cost-effective fixed and mobile broadband access solution. VoIP, IPTV, backhaul, last mile and rural connectivity are the main usages of WiMAX service. The targeted users include residential, business, and mobile users. Our analysis of technology comparison indicates that it surely have some a restive advantages compare to Wi-Fi, 3G/4G, DSL and Cable technology. But from short-term angle of view, WiMAX would not replace any of these services, since they are defined for different use than WiMAX and already have market-based groundwork in certain degree. The WiMAX ecosystem is a common platform created by all industry players in the WiMAX value chain. WiMAX has well-developed standardization process, through which can also help to gain trust from customers, promote the competition of various vendors, thus lower down the price of product. Both bands have advantages and disadvantages to run WiMAX service upon. To get license spectrum for WiMAX is very costly. The former one brings more benefit for the new innovation technology, in our case, WiMAX. But the cost is reduction of interoperability and compatibility for international roaming. In developed countries, 3G/4G mobile networks are widely deployed There are quite limited market opportunities for WiMAX. It can be adopted as a complementary technology for 3G/4G network, and a cost-effective wireless backhaul solution for sub-urban area. The value proposition of WiMAX in these markets mainly concentrates on extending the coverage of WLAN network to metropolitan area connectivity. Mobile operators should actively deploy licensed mobile WiMAX as complement service of cellular network. Also, service providers can provide WiMAX service for enterprises and high-end users, since WiMAX could offer high transmission speed connectivity at business level, with high flexibility, and low deployment cost. Even though, fixed WiMAX network could not be fully compatible with mobile.<o:p></o:p></span></p> <p style="margin:0cm;margin-bottom:.0001pt;text-align:justify;line-height:150%; background:white"><span style="font-size: 11pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin:0cm;margin-bottom:.0001pt;text-align:justify;line-height:150%; background:white"><span style="font-size: 11pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin:0cm;margin-bottom:.0001pt;text-align:justify;line-height:150%; background:white"><span style="font-size: 11pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin:0cm;margin-bottom:.0001pt;text-align:justify;line-height:150%; background:white"><span style="font-size: 11pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin:0cm;margin-bottom:.0001pt;text-align:justify;line-height:150%; background:white"><span style="font-size: 11pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin:0cm;margin-bottom:.0001pt;text-align:justify;line-height:150%; background:white"><span style="font-size: 11pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin:0cm;margin-bottom:.0001pt;text-align:justify;line-height:150%; background:white"><span style="font-size: 11pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin:0cm;margin-bottom:.0001pt;text-align:justify;line-height:150%; background:white"><span style="font-size: 11pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><u><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-bidi-font-family:Arial"><o:p><span style="text-decoration:none"> </span></o:p></span></u></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-size:18.0pt;line-height:150%;font-family:"Arial Rounded MT Bold","sans-serif"; mso-bidi-font-family:Arial">4.0 <u>Recommendation<o:p></o:p></u></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><b><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif"">In this case of P1 WiMAX, the road shows or promotion that they might face is when the allocated destination for the day happens to have unstable connection or even connection down. If this occurs, the road show will not be able to carry out and it will also portray a negative image on P1 Wimax to the prospects. In situation like above, the road show will be move to other destinations that has good coverage. During every road show, the crew will be given a set of destinations as a backup destination. In order to avoid allowing the prospect to know of the situation, as soon as crew members are alerted unstable connection in that area, one Wiggy mobile will leave with the laptops to check out the connection of other destinations that was provided. If this kind of situation really occurred, then the rest of the crew must continue the road show only with the flyers and brochures to attract prospected to learn more about P1 Wimax. The prospects will only perceived that P1 crew is there only to give out flyers and brochures, thus minimizing the negative impression of the people towards P1. As soon as the crews in the Wiggy mobile are able to allocate a destination that has stable connection, the rest of the crew will than migrate and join together to run the full road show with all the programs align.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:0cm;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:27.0pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:27.0pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:27.0pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:27.0pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:27.0pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:27.0pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:27.0pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:27.0pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:27.0pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:27.0pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left:27.0pt;mso-add-space: auto;text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left:27.0pt;mso-add-space:auto; text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm; text-align:justify;text-indent:0cm;line-height:150%;mso-list:l0 level1 lfo2; background:white"><!--[if !supportLists]--><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">5.0<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">Appendices<o:p></o:p></span></u></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:36.0pt; text-align:justify;line-height:150%;background:white"><u><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; "><!--[if gte vml 1]><v:shape id="Picture_x0020_1" spid="_x0000_i1026" type="#_x0000_t75" style="'width:377.25pt;"> <v:imagedata src="file:///C:\Users\User\AppData\Local\Temp\msohtmlclip1\01\clip_image003.png" title=""> </v:shape><![endif]--><!--[if !vml]--><img width="503" height="323" src="file:///C:/Users/User/AppData/Local/Temp/msohtmlclip1/01/clip_image004.jpg" shapes="Picture_x0020_1" /><!--[endif]--></span></u><u><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; "><o:p></o:p></span></u></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:36.0pt; text-align:justify;line-height:150%;background:white"><u><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; "><!--[if gte vml 1]><v:shape id="Picture_x0020_4" spid="_x0000_i1025" type="#_x0000_t75" style="'width:296.25pt;"> <v:imagedata src="file:///C:\Users\User\AppData\Local\Temp\msohtmlclip1\01\clip_image005.png" title=""> </v:shape><![endif]--><!--[if !vml]--><img width="395" height="387" src="file:///C:/Users/User/AppData/Local/Temp/msohtmlclip1/01/clip_image006.jpg" shapes="Picture_x0020_4" /><!--[endif]--></span></u><u><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; "><o:p></o:p></span></u></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:14.2pt; text-align:justify;text-indent:-14.2pt;line-height:150%;mso-list:l0 level1 lfo2; background:white"><!--[if !supportLists]--><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">6.0<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><u><span style="font-size: 18pt; line-height: 150%; font-family: 'Arial Rounded MT Bold', sans-serif; ">References<o:p></o:p></span></u></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:21.3pt; text-align:justify;text-indent:-18.0pt;line-height:150%;mso-list:l1 level1 lfo3; background:white"><!--[if !supportLists]--><span style="font-size: 14pt; line-height: 150%; font-family: Arial, sans-serif; ">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><a href="http://www.p1.com.my/common/pdf/pi_case_study_wimax.pdf"><span style="font-size:14.0pt;line-height:150%;font-family:"Arial","sans-serif"">www.p1.com.my/common/pdf/pi_case_study_wimax.pdf</span></a><u><span style="font-size: 14pt; line-height: 150%; font-family: Arial, sans-serif; "><o:p></o:p></span></u></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:21.3pt; text-align:justify;text-indent:-18.0pt;line-height:150%;mso-list:l1 level1 lfo3; background:white"><!--[if !supportLists]--><span style="font-size: 14pt; line-height: 150%; font-family: Arial, sans-serif; ">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal; "> </span></span><!--[endif]--><span style="font-size: 14pt; line-height: 150%; font-family: Arial, sans-serif; ">P1 P1Tstop Johor Bahru<u><o:p></o:p></u></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;background:white"><span style="font-size: 14pt; font-family: Arial, sans-serif; ">43A,Jln Molek 1/29, <o:p></o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;background:white"><span style="font-size: 14pt; font-family: Arial, sans-serif; ">Taman Molek,<o:p></o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;background:white"><span style="font-size: 14pt; font-family: Arial, sans-serif; ">Johor Bahru,Johor,Malaysia.<o:p></o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;background:white"><span style="font-size: 14pt; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;text-indent:-18.0pt;mso-list:l1 level1 lfo3; background:white"><!--[if !supportLists]--><span style="font-size: 14pt; font-family: Arial, sans-serif; ">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; "> </span></span><!--[endif]--><a href="http://www.docstoc.com/docs/23543016/PIWimax-Marketing-Plan-for-Wiggy-Strategy-Plan-and-Implementation"><span style="font-size:14.0pt;font-family:"Arial","sans-serif"">www.docstoc.com/docs/23543016/PIWimax-Marketing-Plan-for-Wiggy-Strategy-Plan-and-Implementation</span></a><span style="font-size: 14pt; font-family: Arial, sans-serif; "><o:p></o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;background:white"><span style="font-size: 14pt; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;text-indent:-18.0pt;mso-list:l1 level1 lfo3; background:white"><!--[if !supportLists]--><span style="font-size: 14pt; font-family: Arial, sans-serif; ">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; "> </span></span><!--[endif]--><span style="font-size: 14pt; font-family: Arial, sans-serif; ">Thestar.com.my/news/story.asp?file=/2009/7/30/nation/20090730144154&sec=nation<o:p></o:p></span></p> <p class="MsoListParagraph"><span style="font-size: 14pt; line-height: 115%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;text-indent:-18.0pt;mso-list:l1 level1 lfo3; background:white"><!--[if !supportLists]--><span style="font-size: 14pt; font-family: Arial, sans-serif; ">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; "> </span></span><!--[endif]--><a href="http://www.investopedia.com/articles/fundamental/03/050603.asp"><span style="font-size:14.0pt;font-family:"Arial","sans-serif"">www.investopedia.com/articles/fundamental/03/050603.asp</span></a><span style="font-size: 14pt; font-family: Arial, sans-serif; "><o:p></o:p></span></p> <p class="MsoListParagraph"><span style="font-size: 14pt; line-height: 115%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;text-indent:-18.0pt;mso-list:l1 level1 lfo3; background:white"><!--[if !supportLists]--><span style="font-size: 14pt; font-family: Arial, sans-serif; ">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; "> </span></span><!--[endif]--><span style="font-size: 14pt; font-family: Arial, sans-serif; ">En.wikipedia.org/wiki/Packet_One_Networks<o:p></o:p></span></p> <p class="MsoListParagraph"><span style="font-size: 14pt; line-height: 115%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;text-indent:-18.0pt;mso-list:l1 level1 lfo3; background:white"><!--[if !supportLists]--><span style="font-size: 14pt; font-family: Arial, sans-serif; ">7.<span style="font-family: 'Times New Roman'; font-size: 7pt; "> </span></span><!--[endif]--><span style="font-size: 14pt; font-family: Arial, sans-serif; ">Wwwen.zte.com.cn/en/solutions/wireless/wimax/200912/t20091217_178727.html<o:p></o:p></span></p> <p class="MsoListParagraph"><span style="font-size: 14pt; line-height: 115%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;text-indent:-18.0pt;mso-list:l1 level1 lfo3; background:white"><!--[if !supportLists]--><span style="font-size: 14pt; font-family: Arial, sans-serif; ">8.<span style="font-family: 'Times New Roman'; font-size: 7pt; "> </span></span><!--[endif]--><a href="http://www.p1.com.my/aboutus/aboutus_whoweare.aspx"><span style="font-size:14.0pt;font-family:"Arial","sans-serif"">www.p1.com.my/aboutus/aboutus_whoweare.aspx</span></a><span style="font-size: 14pt; font-family: Arial, sans-serif; "><o:p></o:p></span></p> <p class="MsoListParagraph"><span style="font-size: 14pt; line-height: 115%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;text-indent:-18.0pt;mso-list:l1 level1 lfo3; background:white"><!--[if !supportLists]--><span style="font-size: 14pt; font-family: Arial, sans-serif; ">9.<span style="font-family: 'Times New Roman'; font-size: 7pt; "> </span></span><!--[endif]--><a href="http://www.valuebasedmanagement.net/methods_roic.html"><span style="font-size:14.0pt;font-family:"Arial","sans-serif"">www.valuebasedmanagement.net/methods_roic.html</span></a><span style="font-size: 14pt; font-family: Arial, sans-serif; "><o:p></o:p></span></p> <p class="MsoListParagraph"><span style="font-size: 14pt; line-height: 115%; font-family: Arial, sans-serif; "><o:p> </o:p></span></p> <p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:21.3pt; margin-bottom:.0001pt;text-align:justify;text-indent:-18.0pt;mso-list:l1 level1 lfo3; background:white"><!--[if !supportLists]--><span style="font-size: 14pt; font-family: Arial, sans-serif; ">10.<span style="font-family: 'Times New Roman'; font-size: 7pt; "> </span></span><!--[endif]--><a href="http://www.edc.ca/english/docs/gmalaysia_e.pdf"><span style="font-size: 14.0pt;font-family:"Arial","sans-serif"">www.edc.ca/english/docs/gmalaysia_e.pdf</span></a><span style="font-size: 14pt; font-family: Arial, sans-serif; "><o:p></o:p></span></p>Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-3781033377878433122012-02-23T03:30:00.002+08:002012-02-23T03:35:29.251+08:00FB REPORT<p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Hyundai Malaysia</span></u></b><b><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif"">I am looking into Hyundai’s Malaysia company which it is a sole distributor and exclusive importer of all Hyundai completely build-up vehicles, locally assembled vehicles and related spare parts. The company is also known as Hyundai-Sime Darby Motors Sdn Bhd (HSDM). HSDM prides itself with a vision to bring global quality cars and services to the Malaysian motorist through alignment of it’s’ visions with Hyundai Motor Company leveraging on strategies built from the foundation. In general, I think that this company resorting to make publicity using Information Technology (IT) through Facebook is to get more recognition from prospective buyers. This is because internet or social networking sites have a wide variety of users; therefore, the company tends to connect with people through Facebook in order to develop their business into a higher level of marketing. Although Hyundai is already well-known to all people, it does not mean that the level of sales and profit gained by the company is high, because not all people prefer Hyundai as their ideal type of car. Thus, also by using IT, the company can improve their business by advertising their products through television and radio channel more frequently to attract attention. It suits with Hyundai Malaysia slogan ‘New Thinking, New Possibilities’.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Watsons Malaysia<o:p></o:p></span></u></b></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Watsons Personal Care Stores (Malaysia) Sdn Bhd. is part of the Health and Beauty Store chain of A.S Watson, the largest health, beauty, cosmetics, and perfumery retailer in the world. As one of the leaders in the health and beauty retail industry, they’ve been helping people to achieve their personal goals – to look good, feel great and have fun in life. In 2005, Watsons successfully acquired the Apex Pharmacy chain. This significant milestone brought Watsons to a higher level in the pharmacy business. Watsons strives to live up to customers' expectations through marketing campaigns, a wide variety of high quality merchandise at great value and provides an exciting shopping experience. The wide range of merchandise also encompasses competitively priced house brand and private label products. Watsons has engaged with Facebook in order to make their business known worldwide. With the development of IT that helps in the way of making business, Watsons has proven to be one of the popular chain that supply those type of products. In this case, Watsons can enhance and maintain their popularity and stability by making an official Watsons blog. The blog can be used for Watsons to specifically explain more about their products. Then, get as many followers as they can from people. This is because, besides Facebook, blog is another site that has attracted most of people at this time. In conclusion, Watsons Your Personal Store is your one-stop Health, Wellness and Beauty solution centre.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Naza World<o:p></o:p></span></u></b></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif"">The company I am looking on is Naza World. Naza World is a company that has just begun to grow and assert its business, expanding within the Malaysian automotive market as the opportunity for trade in that particular niche was booming. Thus marking the foundations of the Naza group as they then moved on to acquiring import and distribution rights to some of the best brands in the automobile industry. The key to their successful trade lies in their ability to meet the high standards of showcasing each individual automobile brand and creating the experience necessary to entice and deliver the brand experience to their customers. In essence the heritage that is shared in the Naza conglomerate is creating an experience that reflects the quality of service or product through perseverance, professionalism and dedication, transforming this principal into total customer satisfaction. The things found in the Naza World’s Facebook are information of automotive and automobile. However there is also an updates about the company event like a motorshow plus show the customers about the promotion that the company offered. I think the company turns to social networking sites because they know nowadays people loves to use the internet just to get any information. If I am the sales and marketing manager of Naza World, I will gain many customer feedbacks and maybe Naza World will be looked up by other companies. Well my idea would be making a competition or contest for customers to make the public know more about the Naza World. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Maxis<o:p></o:p></span></u></b></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Another company would be Maxis. Maxis are a telecommunication company that has also pioneered and led the Malaysian market in delivering innovative mobile products and services. It was the first to launch 3G services in Malaysia. Maxis' vision is to bring advanced communications services to enrich its customers' lives and businesses, in a manner that is simple and personalised, by efficiently and creatively harnessing leading edge technology, and delivering a brand of service experience that is reliable and enchanting. In the Maxis’ Facebook page, there are a lot of things can be found and as an example are, information about Maxis’ products and services, an challenge or contest for Maxis’ customers, also this Facebook’s page is for Maxis’ Insiders. Maxis also known as telecommunication centre in Malaysia. Moreover, Malaysia’s youngsters is a Y Generation which always about gadgets and all kind of modern things. So, Maxis’ will be focusing on the social networking to get more customers and tell public about the company vision and mission. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif"">If I am the sales and marketing manager of Maxis, there is much to gain because nowadays most of the public is Generation Y which is the target of the Maxis Company to gain their attention by providing the public information about latest gadgets and services of Maxis. Therefore, my idea to increases the productivity of the company would be making an new products or services that is not yet been given by any other telecommunication centre. For example like free application for Maxis’ users. This could help the public to subscribe the Maxis and gain their attention.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Tourism Malaysia</span></u></b><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Tourism Malaysia has grown by leaps and bounds with its focus on promoting Malaysia at domestic and international levels. It aims to market Malaysia as a premier destination of excellence in the region. Its vision is to make the tourism industry a prime contributor to the socio-economic development of the nation. With the growth of world tourism and Malaysia’s potential as a tourism destinations, has contributed to the change and focus in the country’s tourism sector. It has helped generate substantive foreign exchange earnings and employment. Based on Tourism Malaysia homepage, things that I can find out are about their history and about their organizations as well. Their current post always about giving information that related to their organizations. For example Tourism Malaysia has exposed their location. Place that their consumer can search by making like that consumer can get current information from their organizations. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Social networking does help these organizations because of current days people always have connection to this social networking. There are the easy ways customer makes their survey, also can cut their budget. By using social networking, organizations can put their organization picture. For example, Tourism Malaysia have put interesting picture that can attract some consumers. If I were the sales and marketing manager what I can get from this social network are I can increase my consumers. To make this social network more improve I want to put more of information that can attract customer. Put some interesting picture that they can feel how interesting it is. In my opinion this social network does help organization to increase their sales. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;text-indent: 36.0pt;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p><span style="text-decoration: none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p><span style="text-decoration: none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p><span style="text-decoration: none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p><span style="text-decoration: none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Golden Screen Cinemas</span></u></b><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Golden Screen Cinemas Sdn Bhd (GSC) is the leading cinema exhibitor in Malaysia. GSC is a subsidiary of PPB Group (a member of the Kuok Group). PPB Group is listed on the stock exchange of Malaysia. It is a diversified group with interests in food industries, environmental engineering, utilities and waste management, property and entertainment. On their homepage they post about film that will coming soon to their cinemas. Their fans will know their current movies and their organization activities as well. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Social networking help consumer in easy ways to get more information. Current issues that related to the organization consumers can be alert. Some promotion that organization does can attract their fans to get involved. Consumer also can ask directly to the organization about their products. So that can improve their organizations. Social networks help to increase their sales and also can increase their fans. Fans will always increase if they keep maintain their activities that can attract them to follow it. All the coming soon movies that will be show they can put their thriller, then their fans can have some information about the story that show.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;text-indent: 36.0pt;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left:-18.0pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif"">Proton <o:p></o:p></span></u></b></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">Perusahan Otomobil Nasional Berhad (PROTON) was incorporated in May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. </span><span lang="EN-SG" style="font-family:"Arial","sans-serif"">The social networking sites generally contain shallow and trivial information in comparison to other sources of learning. When used properly, it is something that can gain your business some attention. When used selectively, it can be a very powerful tool for identifying new business partners, new employees, or simply building your personal or business presence. I think they can share more information for the new product that they want to launch at the social networking sites. Based on opinion, the reasons for all those companies engaging in FB because they want everybody know about their companies or product.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><b><u><span lang="EN-SG" style="font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"">Parkson<o:p></o:p></span></u></b></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">Founded in 1987, Parkson is the biggest department store with 36 outlets all over Malaysia. </span><span class="hps"><span lang="EN-SG" style="font-family:"Arial","sans-serif"">The brand</span></span><span lang="EN-SG" style="font-family:"Arial","sans-serif""> <span class="hps">sells</span> <span class="hps">essential items such as</span> <span class="hps">fashion,</span> <span class="hps">cosmetics</span> <span class="hps">&</span> <span class="hps">fragrances</span>, <span class="hps">home</span> <span class="hps">&</span> <span class="hps">household items</span> <span class="hps">and accessories. </span>The very nature of such sites encourages users to provide a certain amount of information. But when deciding how much information to reveal, people may not exercise the same amount of caution on a Website as they would when meeting someone in person. Companies are seeing that the best way to conduct them online is to speak to their customers directly using these social networking sites. There is also the opportunity for business types to network and expand their business on the social networking platform. Based on my opinions, the reason for all those companies engaging in FB is to make them become closer with the customers.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-18.0pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"">M3 Asia Sdn Bhd<o:p></o:p></span></u></b></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">M3Asia focuses on providing and distributing a wide range of Global Positioning System (GPS) Navigational products and solutions to different channels mainly in open retail market and the corporate sector. M3Asia Sdn Bhd (“M3Asia”) is a wholly owned subsidiary of M3 Technologies (Asia) Berhad ("M3Tech"), a regional mobile content and applications developer, listed on the Malaysian Stock Exchange MESDAQ market since 2003. M3Tech decided to expand and diversify its product range and services to ride on the growing popularity of personal navigation devices and software through M3Asia. M3Asia has already commissioned a distribution channel by partnering a number of physical dealers nationwide to further extend the reach of its product catalogue. In my opinion this pages to give more varieties and choices for the consumers. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><b><u><span lang="EN-SG" style="font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><b><u><span lang="EN-SG" style="font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><b><u><span lang="EN-SG" style="font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><b><u><span lang="EN-SG" style="font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><b><u><span lang="EN-SG" style="font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><b><u><span lang="EN-SG" style="font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><b><u><span lang="EN-SG" style="font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><b><u><span lang="EN-SG" style="font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p><span style="text-decoration:none"> </span></o:p></span></u></b></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"">Maybank<o:p></o:p></span></u></b></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:-14.2pt;margin-bottom:.0001pt;text-align:justify;line-height:150%"><span lang="EN-MY" style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";mso-ansi-language:EN-MY;mso-fareast-language:EN-MY">Maybank is a leading banking group in South East Asia. Maybank Group is the leading financial services provider in Malaysia catering to the needs of consumers, investors, entrepreneurs, non-profit organisations and corporations. This pages focus on capturing growth opportunities in high growth while taking a proactive and conservative approach to capital management by continuing to establish our presence in high growth markets. There are strong track records of financial strengths and high credit ratings allow us to keep our momentum and continue with robust performance even amidst the current environment. Domestically the company aim to achieve leadership across key and profitable segments. They are a top recruiter of talent and view our leadership pool and talent pipeline as key to realising our aspirations. These pages constantly seek to enhance performance management and achieve cost optimisation by focusing on effective IT operations and enhancing employee productivity.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><b><u><span lang="EN-SG" style="font-size:12.0pt;line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"">Conclusion<o:p></o:p></span></u></b></p> <p class="MsoNormal" style="margin-left:-14.2pt;text-align:justify;line-height: 150%"><span lang="EN-SG" style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">Based on the research that we have done for the chosen company, we think that Maxis has the outmost number of followers. The site is attractive based on the information that was shared to all users. Maxis is one of the largest communication centre that most people preferred to use based on their advantages and services provided. The opinion that we have conclude is that Maxis is using social-networking sites to help their business known worldwide. People throughout Asia get to know about their company. Several promotions that had been done through different ways are very successful. In conclusion, social-networking sites helped many organizations in promoting and establishing their product and services and maintaining their organization’s stability.</span><span lang="EN-SG" style="font-family:"Arial","sans-serif""><o:p></o:p></span></p>Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-7739796772057827852012-02-12T17:32:00.001+08:002012-02-12T17:34:46.780+08:00AKRAB UTHM Anjur Kursus Forensik Digital & Keselamatan IT<p align="justify" style="margin-top: 11.25pt; margin-right: 0in; margin-bottom: 11.25pt; margin-left: 0in; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: 'Trebuchet MS', Tahoma, Arial, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255); text-align: justify; "><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 12pt; ">Pusat Siber Taman Universiti - 15 September , Persatuan Rakan Pembimbing Perkhidmatan Awam Malaysia (AKRAB) UTHM buat pertama kalinya telah menganjurkan Kursus Forensik Digital & Keselamatan IT untuk pelajar UTHM. Kursus yang berlangsung selama sehari di Pusat Siber Taman Universiti ini telah disertai oleh 18 orang pelajar yang terdiri daripada pelbagai fakulti. Penceramahnya ialah En Sahizan Sagi dari Unit Audit Dalam UTHM yang merupakan penceramah tunggal kursus Forensik Digital di UTHM. Beliau yang juga merupakan Ketua Unit Publisiti AKRAB berpengalaman 3 tahun dalam menjalankan kursus ini kepada staf UTHM.</span></p><p align="justify" style="margin-top: 11.25pt; margin-right: 0in; margin-bottom: 11.25pt; margin-left: 0in; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: 'Trebuchet MS', Tahoma, Arial, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255); text-align: justify; "><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 12pt; ">Antara objektif utama diadakan kursus ini ialah mempromosikan secara langsung AKRAB kepada pelajar UTHM. Memberikan pendedahan kepada pelajar bidang Forensik Digital yang sedang berkembang di Malaysia. Selain itu memberikan kesedaran kepada pelajar mengenai isu keselamatan IT dan cara menanganinya.</span></p><p align="justify" style="margin-top: 11.25pt; margin-right: 0in; margin-bottom: 11.25pt; margin-left: 0in; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: 'Trebuchet MS', Tahoma, Arial, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255); text-align: justify; "><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 12pt; ">Kursus telah bermula seawal jam 8.30 pagi. Peserta telah diberikan terlebih dahulu modul kursus dan juga pamplet dan buletin AKRAB UTHM yang terkini. Pada sebelah pagi peserta telah diberi ceramah mengenai Forensik Digital dan menjalankan latihan praktikal manakala sebelah petang ceramah mengenai isu Keselamatan IT pula telah diberikan. Sebanyak 5 cabutan bertuah telah diberikan sepanjang kursus. Cabutan bertuah tiket kapal terbang Air Asia ke Kuching Sarawak terpaksa ditangguhkan kerana jumlah peserta belum mencapai sasaran yang telah ditetapkan penganjur.</span></p><p align="justify" style="margin-top: 11.25pt; margin-right: 0in; margin-bottom: 11.25pt; margin-left: 0in; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: 'Trebuchet MS', Tahoma, Arial, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255); text-align: justify; "><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 12pt; ">AKRAB UTHM akan mengadakan semula Kursus Forensik Digital ini untuk siri kedua pada 19 November 2011 di Pusat Siber Taman Universiti. Kepada mana-mana pelajar UTHM yang masih berminat untuk menyertai kursus ini sila berhubung terus dengan En Sahizan Sagi di Unit Audit Dalam (tingkat bawah bangunan gunasama pejabat pendaftar UTHM) No Tel : 07 4537282 / 0145153792 atau En Nor Azuwan Bin Ab Rahman di MCAD 2 Blok C2 No Tel : 07 4537676 / 0197590455. Tarikh tutup permohonan ialah pada 17 November 2011. Untuk maklumat lanjut sila layari lamanweb berikut :</span></p><p align="center" style="margin-top: 11.25pt; margin-right: 0in; margin-bottom: 11.25pt; margin-left: 0in; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: 'Trebuchet MS', Tahoma, Arial, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255); text-align: justify; "><a target="_blank" href="http://e2.uthm.edu.my/pkpp/akrab/kursusakrab/kursusforensik/kursus_forensik.html" title="Klik disini" style="color: rgb(151, 36, 77); text-decoration: none; "><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 12pt; ">http://e2.uthm.edu.my/pkpp/akrab/kursusakrab/kursusforensik/kursus_forensik.html</span></a><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 12pt; "></span></p><p align="justify" style="margin-top: 11.25pt; margin-right: 0in; margin-bottom: 11.25pt; margin-left: 0in; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: 'Trebuchet MS', Tahoma, Arial, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255); text-align: justify; "><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 12pt; ">Disediakan oleh,</span></p><p align="justify" style="margin-top: 11.25pt; margin-right: 0in; margin-bottom: 11.25pt; margin-left: 0in; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: 'Trebuchet MS', Tahoma, Arial, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255); text-align: justify; "><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 12pt; ">Mohd Rosli Abu Bakar,</span></p><p align="justify" style="margin-top: 11.25pt; margin-right: 0in; margin-bottom: 11.25pt; margin-left: 0in; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: 'Trebuchet MS', Tahoma, Arial, sans-serif; font-size: 12px; background-color: rgb(255, 255, 255); text-align: justify; "><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 12pt; ">Presiden, Rakan Pembimbing Perkhidmatan Awam Malaysia (AKRAB), Universiti Tun Hussein Onn Malaysia,</span></p><p align="justify" style="margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: 'Trebuchet MS', Tahoma, Arial, sans-serif; font-size: 12px; line-height: 18px; background-color: rgb(255, 255, 255); "><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 12pt; ">Tel : 07- 453 8363</span></p>Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-75837587881875349762012-02-12T17:27:00.002+08:002012-02-12T17:58:23.760+08:00UniKL- Soft Launching and Awareness Programme of E-CITIE Onlince Services<p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: Tahoma; font-size: 11px; line-height: 16px; text-align: -webkit-auto; background-color: rgb(255, 255, 255); ">In January 2007, the 2-year Integrated Campus Management System (ICMS) was rolled out and its first milestone is the implementation of the Academic & Registration related modules for the upcoming July 2007 Semester. This project which involves all UniKL’s 9 institutes in 7 branch campuses is headed by Tuan Haji Mohamed Hisham Abd Ghani (Deputy President, Management & Services) as the Chairman of the Steering Committee and Tuan Haji Ghazali Abd Manaf (General Manager, Academic Affairs Division) as the Chairman of the Pilot Working Committee.</p><br style="color: rgb(51, 51, 51); font-family: Tahoma; font-size: 11px; line-height: 16px; text-align: -webkit-auto; background-color: rgb(255, 255, 255); "><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: Tahoma; font-size: 11px; line-height: 16px; text-align: -webkit-auto; background-color: rgb(255, 255, 255); ">ICMS marks UniKL’s aspiration to improve efficiency and to streamline administrative operations via an enterprise information system implementation. Utilising ICT will benefit students and both the academic and management staff. In order to further customise it according to UniKL’s identity and what the project/system can offer, ICMS has been re-branded as E-CITIE. <strong>E-CITIE</strong> stands for <u><strong>E</strong></u>lectronic <u><strong>C</strong></u>ampus <u><strong>I</strong></u>nforma<u><strong>ti</strong></u>on <u><strong>E</strong></u>xchange. This new name symbolizes an electronic and enterprise information dissemination and exchange between UniKL campuses located nationwide. It also embeds UniKL’s core values – Commitment, Integrity, teamwork, Innovation and Excellence. It is hoped that by embedding UniKL’s core values as part of the project/system’s name these five core values will be easily remembered, appreciated and adopted.</p><br style="color: rgb(51, 51, 51); font-family: Tahoma; font-size: 11px; line-height: 16px; text-align: -webkit-auto; background-color: rgb(255, 255, 255); "><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: Tahoma; font-size: 11px; line-height: 16px; text-align: -webkit-auto; background-color: rgb(255, 255, 255); ">The awareness to the audience especially students focused on academic processes especially subject registration, subject add/drop and viewing of examination results. All these processes will be made available and accessible online for the convenience of all users. </p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: Tahoma; font-size: 11px; line-height: 16px; text-align: -webkit-auto; background-color: rgb(255, 255, 255); "><br /></p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(51, 51, 51); font-family: Tahoma; font-size: 11px; line-height: 16px; text-align: -webkit-auto; background-color: rgb(255, 255, 255); "><a href="http://www.unikl.edu.my/index.php/morenews/16-news/137-soft-launching-and-awareness-programme-of-e-citie-onlince-services">RELATED LINK</a></p>Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-61962099752643994512012-01-12T09:23:00.002+08:002012-02-12T15:57:23.702+08:00UMT bantu industri akuakultur di Aceh<div id="ContentContainer"><div class="keydeck12"> <p>KUALA TERENGGANU 9 Ogos - Universiti Malaysia Terengganu (UMT) menjalin usaha sama dengan kerajaan Indonesia dalam usaha membantu membangunkan semula industri akuakultur di Wilayah Aceh.</p> <p>Institusi itu menganjurkan Kursus Akuakultur dan Teknik Pembiakan Ikan baru-baru ini yang disertai oleh 31 kakitangan Jabatan Perikanan Aceh serta Sekolah Vokasional Perikanan dan Pertanian wilayah berkenaan.</p> <p>Naib Canselor UMT, Prof. Datuk Dr. Aziz Deraman berkata, pendekatan yang diambil pusat penyelidikan Institut Akuakultur Tropika (Akuatrop) dalam menganjurkan kursus itu dapat memulihkan semula industri itu yang lumpuh ekoran tsunami tujuh tahun lalu.</p> <p>Menurutnya, sebagai sebuah pusat penyelidikan yang fokus kepada pembangunan akuakultur air tawar dan marin, Akuatrop diharap dapat melahirkan lebih ramai penggerak dalam bidang perikanan.</p> <p>"Selain melatih dan memberi kursus berkaitan perkara itu, program hampir sebulan itu turut berperanan menggerakkan hubungan sosial dan akademik antara kedua-dua negara, seterusnya membuka peluang lebih besar dalam bidang ini.</p> <p>"Pelbagai program telah dijayakan antaranya melibatkan modul ternakan ketam, pembenihan ikan kelah, kerapu, tiram, udang serta perancangan dan pengurusan yang melibatkan ternakan air tawar dan masin," katanya. </p> <p>Beliau berkata demikian pada kursus berkenaan di UMT dekat sini baru-baru ini yang turut dihadiri oleh wakil Kedutaan Besar Indonesia, Menteri Kaunselor Politik, Djoko Harjanto dan Pengarah Akuatrop, Prof. Dr. Faizah Mohd. Shaharom</p> <p>Tambah Aziz, kursus itu selaras dengan peranan Akuatrop untuk memberi khidmat nasihat dan pemindahan teknologi dalam industri akuakultur melalui pengendalian kursus-kursus pendek, latihan, penganjuran bengkel dan seminar.</p> <p>Sementara itu Djoko memberitahu, akibat tsunami tujuh tahun lalu, seramai 2,879 guru, lebih 700 profesor dan pensyarah, 105 doktor perubatan, 711 jururawat terkorban atau hilang semasa bencana itu.</p> <p>"Bukan sahaja peralatan dan kelengkapan logistik musnah, ramai pakar dan pengamal akuakultur terkorban dan dengan kursus ini diharap dapat membantu melahirkan penggiat baru seterusnya dapat membangun semula industri itu di wilayah Aceh," ujarnya.</p><p><br /></p><p><a href="http://www.utusan.com.my/utusan/info.asp?y=2011&dt=0810&pub=Utusan_Malaysia&sec=Timur&pg=wt_02.htm">UTUSAN MALAYSIA ONLINE</a><br /></p> </div> </div>Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-10941285871955992112012-01-12T09:15:00.001+08:002012-01-12T09:18:05.289+08:00Pelan Tindakan Pembangunan ICT<h2 class="contentheading clearfix">Pelan Tindakan Pembangunan ICT </h2> <div class="article-tools clearfix"> <div class="article-meta"> <span class="createdate"> Friday, 25 June 2010 14:46 </span> </div> <div class="buttonheading"> <span> <a href="http://ptm.uthm.edu.my/component/mailto/?tmpl=component&link=506aed8e88358ce05f88d2d344ff42ee2284c8be" title="E-mail"><img src="http://ptm.uthm.edu.my/templates/ja_lime/images/emailButton.png" alt="E-mail" /></a> </span> <span> <a href="http://ptm.uthm.edu.my/mengenai-kami/8-pelan-tindakan-pembangunan-ict.html?tmpl=component&print=1&page=" title="Print" rel="nofollow"><img src="http://ptm.uthm.edu.my/templates/ja_lime/images/printButton.png" alt="Print" /></a> </span> <span> <a href="http://ptm.uthm.edu.my/mengenai-kami/8-pelan-tindakan-pembangunan-ict.pdf" title="PDF" rel="nofollow"><img src="http://ptm.uthm.edu.my/templates/ja_lime/images/pdf_button.png" alt="PDF" /></a> </span> </div> </div> <div class="article-content"> <p align="justify">Pelan tindakan Pembangunan ICT Universiti ini dirangka untuk menjadi asas perancangan ICT yang kukuh dala mencapai halatuju ICT yang akan dilaksanakan dalam dua fasa iaitu; Fasa I : 2001-2005 dan Fasa II : 2006-2011.</p> <p align="justify">Sasaran pembangunan ICT adalah untuk menyediakan prasarana pengajaran dan pembelajaran yang kodusif serta menwujudkan urus tadbir yang berkualiti dan cekap seiring dengan halatuju universiti sebagaimana yang digariskan di dalam <em>Blueprint</em> Universiti. Kepercayaan dan kepuasan pelanggan diambilkira dalam menyediakan pelan tindakan ini serta cabaran-cabaran yang perlu ditangani.</p> <p align="justify">Stategi yang digariskan dalam pelan tindakan adalah seperti e-Pengurusan, e-Pembelejaran, K-Universiti, infrastruktur dan komunikasi dan pembudayaan ICT.</p> <p align="justify">Keseluruhan Pelan TIndakan Pembangunan ICT Universiti yang dirangka akan menjadi panduan dalam memastikan Universiti sentiasa cemerlang dan gemilang.</p> <p align="justify"><strong>Matlamat</strong></p> <p align="justify">Menyediakan Sistem Pengurusan Kampus Bersepadu bagi menyokong pembangunan dan pentadbiran Universiti ke arah yang lebih kompetitif dengan memberikan perkhidmatan dan pengurusan ICT yang dinamik dan cemerlang serta memenuhi keperluan pelanggan.</p> <p align="justify"><strong>Hala Tuju</strong></p> <p align="justify">Menyediakan prasarana ICT terkini, kondusif dan mencukupi kepada seluruh warga universiti untuk meningkatkan mutu pengajaran dan pembelajaran bagi menghasilkan graduan berkualiti, mempertingkatkan kualiti penyelidikan dan pembangunan(R&D), mempertingkatkan kualiti dan kecekapan pentadbiran serta menjadikan masyarakat UTHM sebagai satu masyarakat yang bermaklumat dan berpengetahuan untuk membolehkan mereka melaksanakan tugas dan tanggungjawab dengan cara yang paling berkesan.</p> <p style="text-align: center;"><strong>Nota:</strong> Untuk mendapatkan Pelan Tindakan Pembangunan ICT yang lengkap, sila rujuk kepada Pejabat Am PTM.</p><p style="text-align: center;"><br /></p><p style="text-align: left;"><a href="http://ptm.uthm.edu.my/mengenai-kami/8-pelan-tindakan-pembangunan-ict.html">LINK<br /></a></p> </div>Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-66333069554353559642012-01-12T09:08:00.004+08:002012-01-12T09:13:57.259+08:00Majlis Perasmian Black Cube UPM<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.upm.edu.my/image/kandungan/re3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 430px; height: 287px;" src="http://www.upm.edu.my/image/kandungan/re3.jpg" alt="" border="0" /></a><em>CEO My Distributor Fazil Hashim bertukar MOU dengan Pengerusi KUPUTRA UPM Dr. Dasrilsyah Syahrial sambil diperhatikan oleh Menteri Pengajian Tinggi Datuk Seri Mohamed Khaled Nordin .</em><br /><br /><strong>SERDANG, 22 Februari</strong> – Universiti Putra Malaysia mengorak langkah ke hadapan dalam penyediaan kemudahan teknologi komunikasi dan maklumat (ICT) kepada pelajar apabila melancarkan kedai konsep ICT ‘Black Cube’ UPM di kampus itu.<br /><br />Black Cube yang dibuka pada 1 Februari lalu di pintu 5 bersebelahan Padang Ragbi Fakulti Ekologi Manusia merupakan kedai model francais kerjasama pintar antara Koperasi UPM Berhad dan syarikat My Distributor (M) Sdn. Bhd.<br /><br />Kedai Black Cube di UPM adalah yang pertama di Malaysia dan akan diikuti oleh kedai konsep yang sama di lima IPTA lain iaitu di Perlis, Kedah, Kelantan, Pahang dan Sabah.<br /><br />Menteri Pengajian Tinggi, Datuk Seri Mohamed Khaled Nordin berkata Black Cube merupakan kedai konsep francais ICT pertama dibuka di IPTA negara ini dan telah dianugerahkan status Authorized Service Provider.<br />“ Dengan adanya kedai seperti ini, pelajar UPM tidak perlu lagi keluar hingga ke Kuala Lumpur kerana harga yang ditawarkan di sini setanding dengan harga di luar kampus,” katanya ketika merasmikan pembukaan kedai konsep ICT Black Cube di sini.<br /><br />Beliau menghargai usaha UPM membenarkan syarikat swasta bekerjasama dengan universiti membuka kedai di kampus kerana akan memberikan banyak kebaikan kepada pelajar dan staf UPM.<br /><br />Ketua Pengarah My Distributor Fadzil Hashim berkata kedai itu menawarkan harga yang berpatutan dengan memberi nilai tambah untuk produk, servis dan perkhidmatan.<br /><br />“ Kedai ini bukan saja menjual barang ICT, tapi juga mempunyai kafe yang menjual pelbagai makanan dan minuman dengan harga berpatutan,” katanya yang mensasarkan untuk membuka kedainya di kesemua IPTA di negara ini dalam masa 3 tahun lagi.<br /><br />Pada majlis itu turut diadakan sesi pertukaran dokumen MoU antara My. Distributor dengan Koperasi UPM Berhad, Lenovo Malaysia, OKI Malaysia, Microsoft Malaysia, Checker Plate Malaysia dan AVIRA sambil disaksikan oleh Datuk Seri Khaled.<br /><br /><strong>Berita ini ditulis oleh Seksyen Media, Publisiti dan Penerbitan UPM.(Hazwan Faisal Mohamad)</strong><br /><br />http://www.blackcube.asia/myCMS/index.php?option=com_content&view=article&id=46:blackcubeupm&catid=1:latest-news&Itemid=50Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-86301918978983043622011-12-17T22:56:00.001+08:002011-12-17T22:57:34.853+08:00Microsoft to Auto-Upgrade Internet Explorer Users<a href="http://www2.pcmag.com/media/images/328446-internet-explorer-ie-browser-logo.jpg?thumb=y"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 275px; height: 275px;" src="http://www2.pcmag.com/media/images/328446-internet-explorer-ie-browser-logo.jpg?thumb=y" border="0" alt="" /></a><br /><br />Microsoft announced Thursday that starting next month, it will begin automatically upgrading its users to the most recent version of its Internet Explorer browser.<br />Customers on Windows XP, Windows Vista, and Windows 7 with automatic updating enabled via Windows Update will be bumped up to the latest version of IE in the coming months. For Vista and Windows 7, that's IE9, and for XP, that's IE8. The upgrades will start for customers in Brazil and Australia, and roll out gradually to the rest of the world, Microsoft said in a blog post.<br />If you want to upgrade at your own pace or keep your current browser, Microsoft has an IE8 and IE9 Automatic Update Blocker toolkit, which prevents automatic browser upgrades. There's also the option to block the full upgrade.<br />If you've declined a previous installation of IE8 or IE9 via Windows Update in the past, meanwhile, you will not receive the auto-update. There's also the option to uninstall updates and return to the browser that came with your copy of Windows. Future versions of IE will also allow an opt-out for automatic upgrading.<br />Why does this even matter? Basically, having an up-to-date browser is the safest way to surf the Web. Updates include security patches and fixes for bugs that might make your browser vulnerable to attacks. But many people don't take the time to update their browser or, in some cases, even realize such an option exists. That's one of the reasons why so many people are still running IE6, despite Microsoft begging for people to ditch the aging browser.<br />Google's Chrome provides automatic upgrades for its users, usually with regular, incremental updates. Mozilla's Firefox recently switched to a more Chrome-esque fast-release cycle, and back in May, it automatically upgraded Firefox 3.5 users to 3.6.<br />Microsoft, however, has stuck to its longer release cycle: IE8 made its debut in 2008, IE9 debuted earlier this year, and IE10 is currently in the works. Part of the consideration for Microsoft is its enterprise clients. In a separate blog post, Microsoft said the IE Blocker Tool will also be available to businesses.<br />"The IE9 Blocker Toolkit helps ensure that IE9 is introduced to PCs at the right time. This way you can still test any updates before they are pushed out to your users," Microsoft said. "For non-managed environments, this will improve safety and security of the browser experience as well as performance and standards compliance."<br />For more, see PCMag's full reviews of IE8, IE9, and our hands on with Internet Explorer 10 Platform Preview 1 (slideshow below).<br />For more from Chloe, follow her on Twitter @ChloeAlbanesius.Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-86478369703551670722011-12-17T22:41:00.002+08:002011-12-17T22:45:42.317+08:00How to Buy a Cell PhoneHere's what you need to know to get the cell phone and service plan that are right for you.<br />By PC World Staff, PCWorld Nov 30, 2011 8:45 am<br /><br />Few tools of modern technology have become as prevalent as the cell phone, which allows you to be in touch (almost) all the time, (almost) anywhere. And you can do more than just talk--today's phones let you send and receive email and text messages, surf the Web, and play music and videos. Sifting through the sea of service plans and handsets can be difficult, but we'll walk you through what you need to know to get the phone and service plan that are right for you.<br /><br />If you don't have to own the latest and greatest smartphone, there’s no time like the present to buy a new one. From the newest iPhone to an Android superphone to a business-friendly Windows Phone, you can find the right phone for you. Before you hit the stores, however, do a bit of research and read our guide so that you'll know exactly what to look for.<br /><br />Features to Consider: What should you look for when you're shopping for a new phone?<br /><br />Picking the Right Plan and Choosing the Right Carrier: Deciding on a plan and carrier is a daunting process, but we have some useful tips.<br /><br />Shopping Tips: Arm yourself with knowledge before checking stores.<br /><br />Features to Consider<br />When you're shopping for a phone, you can do some simple hands-on tests in the store to make sure that the handset has everything you need.<br /><br />Call quality: What good is a phone if it can't make calls? Some of the most simple, bare-bones "feature" phones offer the best call quality--and on the flip side, some fancy smartphones offer dismal calling. When evaluating phones, be sure to make a few test calls. In PCWorld's hands-on tests, we generally make some calls in a quiet room and several calls in a noisy environment. You might not be able to replicate such tests indoors, but try your best. Take note of static, tinny voices, or any interference. Ask the person on the other end of the line if they can hear a disruptive amount of background noise.<br /><br />Design: Your choices range from phones with large touchscreens to slider-style handsets with full-QWERTY keyboards. Whichever type of phone you select, check its ergonomics. Is it comfortable to hold against your ear, and can you hear callers without constant adjustment? Can you use the phone with one hand? Consider hands-free use: Can you comfortably hold the phone to your ear by scrunching your neck and shoulder? Can it fit comfortably in your pocket or bag? You also want to make sure the phone is durable enough to handle some roughing up. A solidly built phone should be able to withstand getting banged around in a handbag or pocket, as well as a bit of moisture and a short-range drop. You should think about investing in a case or display protector, as well--especially if you’re accident-prone.<br /><br />Operating system: If you're looking to do more than make calls and send text messages with your phone, consider the platform on which it runs. The mobile operating system you choose will greatly affect the capabilities of your phone. The most popular platforms are Google's Android (found on multiple devices), iOS (found only on iPhone models), BlackBerry OS (found on BlackBerrys of various designs), and Microsoft’s Windows Phone 7. Each has its advantages and disadvantages; you should definitely familiarize yourself with all of the platforms before settling on one.<br /><br />Display: If you intend do a lot of Web browsing or movie streaming, make sure that the screen is up to snuff. Is it big enough for you to take full advantage of the phone's features? If you're going to surf the Web or edit office documents on your phone, a screen that measures less than 3 inches diagonally will feel cramped.<br /><br />Consider the screen's resolution: The higher the resolution, the better the screen will look--an important factor if you plan to use your phone to watch videos or view photos.<br /><br />AMOLED displays perform well in sunlight, but many people think they make colors look oversaturated. qHD displays (whose resolution is one-quarter of a full-HD 1080p frame and three-quarters of a 720p frame) generally look the best in video playback and games.<br /><br />Being able to take control of the screen's contrast and backlight settings can also be important, as phones have noticeable differences in their default display settings. If your phone allows you to adjust contrast and brightness, you can make text and graphics more easily viewable in well-lit places, and you can also save battery life in a pinch.<br /><br />4G support and availability: After a lot of buzz, the next generation of wireless networks, 4G, has arrived. The two main technologies are WiMax and Long Term Evolution. Though Sprint’s network currently uses WiMax, the carrier will begin deployment of an LTE network at the end of 2011 and will release LTE devices in mid-2012. 4G's faster download speeds significantly improve streaming video, and allow features such as videoconferencing and network gaming.<br /><br />If you decide to buy a 4G phone, first confirm that your area has coverage. Verizon currently offers 4G coverage in 175 U.S. cities (check the carrier's coverage map). Sprint has a complete coverage map of its WiMax network, too. AT&T has launched 4G LTE in 15 cities, and plans to reach 70 million people by the end of 2011.<br /><br />Currently AT&T and T-Mobile are promoting their HSPA+ networks--which essentially use a more advanced version of 3G protocols--as being capable of achieving 4G-like speeds. If you’re looking into buying a 4G phone on AT&T, confirm whether it supports an LTE network or an HSPA+ network. Generally a 4G LTE phone will have faster data speeds, but it may also have limited coverage. We have seen “4G-like” speeds on HSPA+ phones.<br /><br />Cameras: If you intend to take a lot of photos with your phone, you'll definitely want to pay attention to the camera specs. For mid- to high-level smartphones, 5 megapixels is now pretty much the standard. Some phones ship with 8- or 12-megapixel cameras, but a higher megapixel count doesn't necessarily mean a better camera. Verify that the phone camera you're interested in has a flash--dual-LED or Xenon flashes work the best--or else any pictures you attempt to take indoors or at night will come out looking like blurry messes. Try to take a few pictures in the store to get a good idea of the camera's photo quality.<br /><br />Most cell phone cameras also have video-capture capabilities; some high-end phones can even capture high-definition 1080p video. If video is your thing, make sure that the OS provides an easy way to upload your videos to services such as Facebook or YouTube.<br /><br />Many modern smartphones have front-facing cameras. These are mostly good for making video calls; but some camera apps, such as photo-booth apps, use the front-facing camera too.<br /><br />Processor speed: We’ve heard a lot of buzz about phones that use dual-core processors, but such power is really not necessary for the average user. Unless you’re doing a lot of app multitasking or playing games with 3D graphics, you’ll probably be fine with a 1GHz processor. Aside from the processor speed, other factors--such as the version of software your phone is running (Android 2.3 is faster than Android 2.2, for instance) and the speed of your network--contribute to speedy, fluid phone performance.<br /><br />Battery life: There’s no easy way to predict how long a phone’s battery will last. In our PCWorld Labs tests and our hands-on evaluations, we’ve found that 4G phones have a shorter battery life than 3G phones do. Ultimately, however, it depends on how much you use your phone. You can download task killers or battery-management apps that may alleviate some of the drainage. You can also buy a case with a built-in wireless charger, or carry around an extra battery for your phone. For a complete guide to extending your phone’s battery life, check out our "How to Boost Your Smartphone Battery Life" article package.<br /><br />Picking the Right Plan<br />While shopping for a new plan, be completely realistic about how you will use your phone. The national phone plans that the major carriers offer will let you send and receive calls anywhere in the United States (and even in parts of Canada) at no extra charge. You may be able to sign up for a local or regional plan that limits the areas where you can originate a call and still pull from your monthly pool of minutes; this option might be worth considering if you use your phone for local calls exclusively. If you have a world phone and plan to use it in other countries, choose service with international roaming.<br /><br />As you're selecting a plan, it's best to overestimate the number of minutes you'll be using for every sent and received call. Because one carrier's definition of off-peak may be different from another's, ask the carrier to specify the times for its peak, off-peak, and weekend hours.<br /><br />You should also take into account your data usage (for email, video, connected apps, and Web browsing) when picking your cell phone plan. Most carriers bundle voice and data plans together. Customers on AT&T, T-Mobile, and Verizon are capped at how much data they can use before extra charges kick in. Sprint is the last U.S. wireless network to offer new customers an unlimited data plan.<br /><br />Choosing the Right Carrier<br />Tired of your current carrier, or shopping for your first smartphone ever? Choosing a carrier is a daunting task. Most likely you've heard of the Big Four: AT&T, Sprint, T-Mobile, and Verizon. You'll also encounter smaller, regional carriers such as Cellular One and U.S. Cellular, as well as prepaid carriers like Boost Mobile, Cricket Wireless, and MetroPCS.<br /><br />Before you start examining plans, find out whether you can get solid coverage in your city, town, or area. Ask your neighbors about the carrier they use, and whether they have reliable service. If you don’t have good coverage in your home, you’ll be in for a frustrating two years. You should also check the coverage for any other areas where you spend a lot of time, such as your office or a friend's or relative’s house.<br /><br />Customer service is another factor to consider. Every year, PCWorld polls readers on carrier service and support. In last year’s Reliability and Service survey, T-Mobile excelled in phone support. According to the survey, T-Mobile's average hold time was 4.6 minutes--significantly lower than the others, which had times ranging from 5.2 minutes (AT&T) to 6.1 minutes (Verizon).<br /><br />And 84 percent of T-Mobile customers reported that they were satisfied with the voice-call reliability of the carrier's network, second only to Verizon's 86.7 percent.<br /><br />If you’re not into the idea of signing up for a two-year contract with a carrier, try a prepaid plan. These days you can find full-featured Android or BlackBerry smartphones with prepaid plans that offer unlimited minutes, text messages, and data, plans that cost less than half of what the equivalent ones would cost with AT&T or Verizon. For more information, check out our comparison of prepaid plans, as well as some reviews of smartphones available for a prepaid plan.<br /><br />Shopping Tips<br />You can purchase a new phone directly from a carrier store; if you're not sure what to buy, however, we recommend going to a third-party retailer. Best Buy, RadioShack, Target, and even Walmart sell phones, as well as carrier plans. A big advantage of buying a phone or a tablet from a third-party seller is that you have dozens of phones from multiple carriers at your disposal. If your contract is up and you're trying to choose between the iPhone 4 (AT&T) and the T-Mobile MyTouch 4G, for instance, you can compare the two phones side by side in the store. You can't do the same at a carrier store, because those phones are on different networks.<br /><br />If you're considering buying a phone as a gift, definitely consult with the recipient before you go shopping--and although it will ruin the surprise, you'll probably want to bring them along on your shopping trip. We recommend getting as much hands-on time as possible with multiple phones before settling on one.<br /><br />When dealing with store representatives, ask them to be as straightforward as possible. Tell them exactly what you're looking for, and what kind of phone or plan will fit your requirements. If you're completely unsure, ask the representatives what phone they use, or which phones impressed them this year. Don't let them jump into a sales spiel, or else you'll end up spending way too much time in the store. And remember, they're human beings too, and they're working during the holiday rush--be courteous, and you'll receive the same treatment in return.Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-58215515378469756282011-12-17T22:36:00.001+08:002011-12-17T22:40:14.500+08:00Samsung Galaxy Nexus Review: Sleek and Speedy<a href="http://zapp1.staticworld.net/reviews/graphics/products/uploaded/samsung_galaxy_nexus_1172088_g1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 606px; height: 420px;" src="http://zapp1.staticworld.net/reviews/graphics/products/uploaded/samsung_galaxy_nexus_1172088_g1.jpg" border="0" alt="" /></a><br />Samsung Galaxy Nexus Review, by Ginny Mies December 16, 2011<br /><br />We’ve been clamoring to get our hands on the Galaxy Nexus ever since its unveiling in Hong Kong back in October. Finally, at long last, the U.S. version of the Galaxy Nexus has landed in our office. So is the Galaxy Nexus, the first phone to run Android Ice Cream Sandwich, everything we hoped it would be? Mostly, yes. The Galaxy Nexus ($300 with a two-year contract, as of December 16, 2011) impresses with lightning-fast performance, strong data speeds, a thin design, and, of course, all of that Ice Cream Sandwich goodness. It isn’t perfect, however. The camera isn’t outstanding, and the handset has no expandable memory slot. But as it stands, the Galaxy Nexus is the best Android phone currently available.<br /><br />Design<br />The Galaxy Nexus is one fine-lookin’ piece of hardware. The glossy display, piano-black bezel, and textured back are all standard Samsung design elements. But unlike other Samsung Galaxy phones I’ve reviewed, the Galaxy Nexus feels high quality. At 5.1 ounces, it has a nice substantial weight to it without being too heavy. As you can see from the photos, the Galaxy Nexus has a subtle curve, which nicely contours to the hand. If you have small hands like me, however, you might find the Galaxy Nexus a bit large (it measures 5.33 by 2.67 by 0.37 inches).<br /><br />The Galaxy Nexus has no physical hardware keys on its face. Instead, the touch-sensitive Back, Home, and Search keys are built into the display as soft keys.<br /><br />Super AMOLED Display (No Plus)<br />The Galaxy Nexus has a high-def Super AMOLED display--not to be confused with the Super AMOLED Plus technology found in the Samsung Galaxy S II line of phones. This 1280-by-720-pixel display is actually based on a PenTile pixel structure in which pixels share subpixels. Engadget points out that the Galaxy S II phones have full RGB displays in which the pixels have their own subpixels. This means that the Galaxy Nexus has lower overall subpixel density, reduced sharpness, and degraded color accuracy than the Galaxy S II. But according to site FlatpanelsHD, the Galaxy Nexus has 315 pixels per inch, which is slightly lower than the iPhone 4/4S at 326 ppi.<br /><br />To be quite honest, the only quality difference I saw between the Galaxy S II, the Galaxy Nexus, and the iPhone 4S was in color accuracy. Colors on the Galaxy Nexus had a slight yellowish tint, mainly in pictures or websites with a white background. Otherwise, blacks looked deep, while fonts and details appeared sharp. Unless you’re crazy about pixel density or have insanely sharp eyes, you probably won’t notice the slight display downgrade.<br /><br />The display is a roomy 4.65 inches, but really only 4 inches of that real estate is usable. The remaining 0.65-inch space is occupied by a customizable shortcut bar that appears at the bottom of the home screens as well as some other internal screens. Even so, the screen feels plenty spacious for all of your gaming, video, and other multimedia desires.<br /><br />Ice Cream Sandwich: Simply Sweet<br />We’ve written extensively on Ice Cream Sandwich, and will be doing much more in-depth coverage in the next few days. For this review, I’ll focus on how Ice Cream Sandwich performs on the Galaxy Nexus.<br /><br />The Recent Apps screen. If you’re familiar with Android Honeycomb on tablets, you’ll find a few familiar features in Ice Cream Sandwich. As in Honeycomb, widgets in Ice Cream Sandwich are now resizable on the home screen. You'll also find a dedicated on-screen Recent Apps button for seeing all of your open apps; just as on Android tablets, it displays a scrollable list of running apps with thumbnail images. Flicking through and switching between apps is not as speedy as I would like it to be, however--I encountered a noticeable delay when going from one app to another.<br /><br />You’ve probably heard a lot of buzz about the ability to unlock your phone with your face. The front-facing camera snaps a picture of you and then uses facial recognition software the next time you unlock your phone. It's cool, most definitely, but it's not the most secure way of protecting your phone. As Google warns, somebody who looks similar to you can unlock your phone with their face. Nevertheless, face unlock works well, and it is a pretty neat--although somewhat gimmicky--feature.<br /><br />The Android software keyboard in Ice Cream Sandwich has larger, more square keys so it is easier to type on (though I still made a few errors here and there). You now have an option to verbally dictate your text, as well, though I didn’t always find it accurate. For example, “This is a test of the auto-dictate feature” translated into “Types of the otter dictate feature.”<br /><br />Developers will delight in the dedicated “Developer options,” which let you access tools such as a CPU usage meter and controls for touchscreen feedback and the background process limit. It is features like this that truly make Android a standout operating system. There’s something for everyone.<br /><br />The Core Apps<br />The new Gmail with the Action Bar. Gmail gets a face-lift, with a new context-sensitive Action Bar at the bottom of the screen. The bar changes depending on where in the app you are. For example, when you’re looking at an email message, you see options to archive it, trash it, label it, or mark it as unread. When you’re viewing your inbox, the bar changes to display options for composing new messages. Adding attachments from your gallery or other folders is now much easier as well. If you’re a heavy Gmail user like me, you’ll really appreciate these updates.<br /><br />The browser in Ice Cream Sandwich is just about as close as you can get to a desktop one. You can now set the browser to request full desktop versions of sites, not the lesser mobile versions. You can also sync your bookmarks from the desktop Chrome browser to the Browser app in Ice Cream Sandwich. Google has added support for tabbed browsing, and you can quickly view which tabs are open, each with a live preview of that page.<br /><br />Google Calendar pretty much runs my life, so I was pleased to see a cleaner, easier-to-read version of it in Ice Cream Sandwich. I also appreciate the fact that you can pinch-to-zoom in on a particular calendar event to see more information about it; previously you had to tap on the calendar event, and it would open a new window. Like all of the other core-apps updates, Google has made everything in the Calendar more efficient and easier to use.<br /><br />Unfortunately, Google Wallet is not supported on the Galaxy Nexus--despite the fact that the phone’s hardware supports NFC.<br /><br />Performance<br />The Galaxy Nexus is powered by a dual-core 1.2GHz Texas Instruments OMAP 4460 processor, with 1GB of RAM and 16GB or 32GB of storage. The Galaxy Nexus scored well on all of our benchmark tests (which includes the Sunspider JavaScript benchmark and the GLBenchmark). Interestingly, the Nexus’s overall score was about the same as the mark of the Motorola Droid Razr, which has a 1.2GHz TI OMAP 4430 processor. The Samsung Galaxy S II for T-Mobile scored slightly higher overall than the Galaxy Nexus.<br /><br />We also ran the Qualcomm-developed Vellamo benchmarking app, on which the Galaxy Nexus earned a score of 803. (The Droid Razr got a score of 1040, which put it ahead of the Samsung Galaxy S II.) This score puts the Galaxy Nexus ahead of the Samsung Skyrocket and the HTC EVO 3D. Because Vellamo was made by a competitor to Texas Instruments, we tend to take these results with a grain of salt.<br /><br />We’re lucky enough to get very strong 4G LTE coverage here in San Francisco. In my tests using the FCC-approved Ookla Speedtest app, the Galaxy Nexus achieved download speeds ranging from 6.69 to 12.11 megabits per second and upload speeds of 21.18 mbps. In other words, the Galaxy Nexus is blazingly fast.<br /><br />Call quality over Verizon’s network in San Francisco was consistently good. I had great coverage everywhere I went in the city. My friends and family sounded natural, with an ample amount of volume. One of my friends remarked that my voice sounded “hollow,” but other people I spoke with were pleased with the quality.<br /><br />We have not yet finished our formal battery life tests, but the Galaxy Nexus survived through a whole day of heavy use before I needed to charge it again.<br /><br />Camera<br />At the Hong Kong unveiling, Google bragged that the camera on the Galaxy Nexus has zero shutter lag. In my hands-on tests, I found these claims to be accurate: It processes your photo almost instantly after you press the shutter key. Another nice feature is the ability to access the camera from the lock screen rather than having to unlock and then dig through menus.<br /><br />Unfortunately, the camera just isn’t of the same caliber as the rest of the phone. The photos I shot with the Galaxy Nexus’s 5-megapixel camera You can apply a variety of filters to your photos.looked a bit flat. Colors seemed a touch washed out, and details were a little fuzzy.<br /><br />But even if your photos don’t come out perfect, Ice Cream Sandwich has your back with its suite of photo-editing tools. You get an array of filters (like your very own Hipstamatic app), the capability to adjust the image angle, red-eye removal, cropping functions, and more. Any edits you make to a photo will create a copy, in case you ever want to revert to the original.<br /><br />Bottom Line<br />The Samsung Galaxy Nexus is a superb phone, and a great vehicle for introducing Android Ice Cream Sandwich to the world. Android has clearly come a long way, and the tweaks and updates Google has implemented throughout the operating system make a huge difference in efficiency and ease of use. Right now, the Galaxy Nexus is the best Android phone you can buy.Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-30322667765936809692011-12-17T22:26:00.002+08:002011-12-17T22:29:31.311+08:0010 Reasons Why Apple Should Be Worried About RIM’s BlackBerry<a href="http://static.blackberryrocks.com/wp-content/uploads/2010/07/iphone-vs-blackberry-fight.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 300px; height: 300px;" src="http://static.blackberryrocks.com/wp-content/uploads/2010/07/iphone-vs-blackberry-fight.jpg" border="0" alt="" /></a><br />A few days ago I mentioned having read some articles that expressed negativity towards RIM and BlackBerry smartphones saying things like they can’t compete, their era is over, etc. It’s very refreshing to see another site put up an article where they defend RIM and even say Apple should be worried, something I’ve said for a while now. In their article, eWeek offers 10 reasons why Apple should be worried about BlackBerry 6, RIM’s upcoming and biggest upgrade to the platform’s operating system:<br /><br />RIM is finally ready to play<br />For a while, RIM didn’t seem all that prepared to take on Apple and Google in the mobile market. The company’s BlackBerry devices looked obsolete, and its software worked poorly when compared to iOS. But with BlackBerry 6, all that has changed. The software includes several new features, including social and multimedia integration, that make it a far more viable alternative to anything Apple offers. And given the size of its installed base, that could be a major issue for Apple as it attempts to steal BlackBerry owners away from RIM.<br />It’s what the enterprise has waited for<br />The enterprise has been the main benefactor of RIM’s BlackBerry for years. Companies that have wanted more functionality and productivity have opted for BlackBerry devices over anything else. But in recent years, those companies realized that BlackBerry OS is becoming obsolete. And they have started looking elsewhere for their mobile needs. With BlackBerry 6, RIM can finally bring those customers back. The software includes the same level of functionality for enterprise users, but adds some streamlined menus and other features to make it more usable. That alone should make enterprise users happy.<br />Familiar—to a point<br />The best aspect of BlackBerry OS throughout the years is that it has remained familiar. Similar to Windows, which has kept its basic functionality throughout the years, RIM’s BlackBerry OS resembles the same look and feel that customers have been working with all these years. BlackBerry 6 will follow that pattern with the same gridlike arrangement and a familiar menu design. But it will also move forward with fresh ideas, thanks to some new graphics built into the software that most users won’t be familiar with at first. There won’t be drastic differences, but they will be noticeable. And for the most part, they will only help users get more out of the software.<br />Ease of use is now where it should be<br />A major issue with BlackBerry OS prior to the announcement of the new version of the software was the general lack of usability when compared with the competition. On iOS, for example, users need only tap around the screen to open the applications and services they want. In BlackBerry OS, it requires moving around the screen with the help of a trackpad, clicking on items and sifting through menus to find the right functions. Luckily, RIM has streamlined that to make the operating system more usable than ever. That should make BlackBerry 6 a far more capable competitor to anything Apple offers for the foreseeable future.<br />Developers will finally have something to like<br />Currently, Apple’s App Store has more than 240,000 applications available to users looking for everything from social networking to productivity. The BlackBerry App World, on the other hand, has just a fraction of that. And so far, most of those apps are abysmal. With BlackBerry 6, RIM might have finally delivered an operating system that developers, and thus users, will like. Not only is it better designed, but it makes it much easier for developers to create applications for it. Plus, if it’s as successful as RIM hopes, it won’t be long before developers start flocking to the software to capitalize on its growth.<br />Browsing is finally worthwhile<br />Browsing on BlackBerry 5 is arguably the worst experience of any smartphone on the market. Scrolling around a page is a nightmare, and simply trying to find content is practically impossible. According to RIM, it has addressed that problem with a new, far more functional browser. Of course, it wasn’t all RIM’s doing. The company acquired Torch Mobile last year for the sole purpose of using its WebKit service on the new version of BlackBerry OS. Upon doing so, it has drastically improved its competitive ability to take on Apple’s Safari browser and Google’s mobile Chrome browser.<br />Say good-bye to long menus<br />RIM has added a key feature that could substantially improve its chances of competing with Apple’s iOS: context-based menus. Currently, BlackBerry owners will open a menu in BlackBerry 5 and find several options that they will need to sift through just to find what they’re looking for. In BlackBerry 6, the company has added a feature that examines where the user is in the software, and delivers only the items available in a menu that they might be looking for. Menus will still be very present on BlackBerry 6, but at least they will be easier to use.<br />Going social<br />Like every other company in the mobile market, RIM has realized the value of providing social-networking features to its users. In BlackBerry 6, users will be able to view their Facebook newsfeed, see what’s happening on Twitter and more. Users can also update their Facebook status and tweet messages to their Twitter followers. Exactly how well that functionality will work is anyone’s guess, but it’s certainly a good idea on RIM’s part to include it.<br />The best of both worlds?<br />With RIM so heavily invested in both physical keyboards and now, thanks to the Storm2, touch screens, it’s not a stretch to say that the software might work with both technologies. If so, both consumers and enterprise customers should be excited. Those who wish to have the “next-generation” experience will find it with an all-touch-screen BlackBerry, while those who want something a bit more familiar will likely have it with a BlackBerry sporting a physical keyboard. BlackBerry 6 allows RIM to offer more options than ever. That’s something that Apple, at least to this point, has been unable to do.<br />Search will play central role<br />Search won’t top the list of reasons why customers will buy a BlackBerry 6 device, but rest assured it will certainly put Apple on notice. For once, BlackBerry owners will be able to search for anything on their devices from within the new software. Users can also search the Web. Granted, Apple has been offering in-phone search for quite a while, but that doesn’t matter. It’s yet another example of RIM finding an Apple advantage and eliminating it. The more it does that with BlackBerry 6, the more Apple will need to worry.<br /><br /><br />Read More: 10 Reasons Why Apple Should Be Worried About RIM’s BlackBerry 6 | BlackBerryRocks.com http://blackberryrocks.com/2010/07/30/10-reasons-apple-worried-rim-blackberry-6/#ixzz1gnnDy7VL <br />Under Creative Commons License: Attribution Non-Commercial Share AlikeShaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-21468780533508893062011-12-17T22:16:00.002+08:002011-12-17T22:23:16.724+08:00iPad 2 vs. BlackBerry PlayBook: 7 Enterprise ConsiderationsCIO — Steve Jobs tried to dismiss iPad's tablet rivals as "copycats" at Wednesday's iPad 2 launch. But whether Steve likes it or not, the tablet wars are officially on. And this battle will be decided not only by consumers and gadget lovers seeking the latest and greatest slates, but also by businesses and corporate workers looking for the next game-changing productivity tool. <br /><br /><a href="http://www.cio.com/images/content/articles/body/2011/03/iPad2PlayBook.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 500px; height: 451px;" src="http://www.cio.com/images/content/articles/body/2011/03/iPad2PlayBook.jpg" border="0" alt="" /></a><br /><br />Apple's (AAPL) iPad 2 Atop the BlackBerry PlayBook Tablet from RIM<br /><br />You can expect to see many Android-based tablets from the likes of Motorola (MOT) and Samsung, just to name a couple of manufacturers. Two of the most anticipated tablets of 2011 are Apple's iPad 2; and BlackBerry-maker Research In Motion's (RIM) (RIM) BlackBerry PlayBook tablet.<br />While Apple is traditionally known as consumer-oriented company, RIM has in the past mostly catered to businesses, with a secondary consumer focus. And like these two technology giants, their respective tablets are worlds apart when it comes to enterprise features and functionality.<br />Similar to this Article<br />Do iPad 2, iOS 4.3 Make Enough Gains for Enterprise?<br />First Look at Apple iPad 2: What's New, Unchanged and Still Missing<br />Why BlackBerry PlayBook May Be "Totally Useless for Enterprise"<br />Which tablet is best for your business? Here are seven key considerations that enterprise IT staffs and business users should take into account when comparing Apple's shiny iPad 2 to RIM's workhorse BlackBerry PlayBook.<br />1. iPad 2 v BlackBerry PlayBook Security<br />Perhaps the most important factor that any organization thinking about a tablet deployment must take into account is security.<br />The PlayBook tablet was designed with security in mind, according to RIM, and though the company hasn't revealed exactly how future versions of the PlayBook will secure corporate data--more on this subject coming up--the initial, Wi-Fi only version won't store any corporate data on the device at all. Instead, the PlayBook will access corporate resources by tethering to a BlackBerry Enterprise Server (BES)-connected BlackBerry smartphone.<br />In other words, the Wi-Fi only BlackBerry PlayBook will need to connect to a corporate BlackBerry smartphone for secure access to enterprise mail, calendar, tasks, etc. And while corporate data will be accessible via a smartphone-connected PlayBook, no enterprise data is ever stored on the tablet, making it an ideal option, at least from a security perspective--no sensitive data on-device means no data leaks if that device is lost, stolen or hacked.<br />However, the need for a BlackBerry smartphone is a clear disadvantage for organizations that don't already use RIM handhelds, and this fact will no doubt lead some companies to opt for the iPad 2 or another tablet over RIM's offering.<br />Organizations that already have BES should feel relatively secure in deploying PlayBooks, since no additional security measures are necessary and no sensitive information is every stored on the PlayBook.Apple's (AAPL) iPad 2 Atop the BlackBerry PlayBook Tablet from RIM<br /><br />You can expect to see many Android-based tablets from the likes of Motorola (MOT) and Samsung, just to name a couple of manufacturers. Two of the most anticipated tablets of 2011 are Apple's iPad 2; and BlackBerry-maker Research In Motion's (RIM) (RIM) BlackBerry PlayBook tablet.<br />While Apple is traditionally known as consumer-oriented company, RIM has in the past mostly catered to businesses, with a secondary consumer focus. And like these two technology giants, their respective tablets are worlds apart when it comes to enterprise features and functionality.<br />Similar to this Article<br />Do iPad 2, iOS 4.3 Make Enough Gains for Enterprise?<br />First Look at Apple iPad 2: What's New, Unchanged and Still Missing<br />Why BlackBerry PlayBook May Be "Totally Useless for Enterprise"<br />Which tablet is best for your business? Here are seven key considerations that enterprise IT staffs and business users should take into account when comparing Apple's shiny iPad 2 to RIM's workhorse BlackBerry PlayBook.<br />1. iPad 2 v BlackBerry PlayBook Security<br />Perhaps the most important factor that any organization thinking about a tablet deployment must take into account is security.<br />The PlayBook tablet was designed with security in mind, according to RIM, and though the company hasn't revealed exactly how future versions of the PlayBook will secure corporate data--more on this subject coming up--the initial, Wi-Fi only version won't store any corporate data on the device at all. Instead, the PlayBook will access corporate resources by tethering to a BlackBerry Enterprise Server (BES)-connected BlackBerry smartphone.<br />In other words, the Wi-Fi only BlackBerry PlayBook will need to connect to a corporate BlackBerry smartphone for secure access to enterprise mail, calendar, tasks, etc. And while corporate data will be accessible via a smartphone-connected PlayBook, no enterprise data is ever stored on the tablet, making it an ideal option, at least from a security perspective--no sensitive data on-device means no data leaks if that device is lost, stolen or hacked.<br />However, the need for a BlackBerry smartphone is a clear disadvantage for organizations that don't already use RIM handhelds, and this fact will no doubt lead some companies to opt for the iPad 2 or another tablet over RIM's offering.<br />Organizations that already have BES should feel relatively secure in deploying PlayBooks, since no additional security measures are necessary and no sensitive information is every stored on the PlayBookApple's (AAPL) iPad 2 Atop the BlackBerry PlayBook Tablet from RIM<br /><br />You can expect to see many Android-based tablets from the likes of Motorola (MOT) and Samsung, just to name a couple of manufacturers. Two of the most anticipated tablets of 2011 are Apple's iPad 2; and BlackBerry-maker Research In Motion's (RIM) (RIM) BlackBerry PlayBook tablet.<br />While Apple is traditionally known as consumer-oriented company, RIM has in the past mostly catered to businesses, with a secondary consumer focus. And like these two technology giants, their respective tablets are worlds apart when it comes to enterprise features and functionality.<br />Similar to this Article<br />Do iPad 2, iOS 4.3 Make Enough Gains for Enterprise?<br />First Look at Apple iPad 2: What's New, Unchanged and Still Missing<br />Why BlackBerry PlayBook May Be "Totally Useless for Enterprise"<br />Which tablet is best for your business? Here are seven key considerations that enterprise IT staffs and business users should take into account when comparing Apple's shiny iPad 2 to RIM's workhorse BlackBerry PlayBook.<br />1. iPad 2 v BlackBerry PlayBook Security<br />Perhaps the most important factor that any organization thinking about a tablet deployment must take into account is security.<br />The PlayBook tablet was designed with security in mind, according to RIM, and though the company hasn't revealed exactly how future versions of the PlayBook will secure corporate data--more on this subject coming up--the initial, Wi-Fi only version won't store any corporate data on the device at all. Instead, the PlayBook will access corporate resources by tethering to a BlackBerry Enterprise Server (BES)-connected BlackBerry smartphone.<br />In other words, the Wi-Fi only BlackBerry PlayBook will need to connect to a corporate BlackBerry smartphone for secure access to enterprise mail, calendar, tasks, etc. And while corporate data will be accessible via a smartphone-connected PlayBook, no enterprise data is ever stored on the tablet, making it an ideal option, at least from a security perspective--no sensitive data on-device means no data leaks if that device is lost, stolen or hacked.<br />However, the need for a BlackBerry smartphone is a clear disadvantage for organizations that don't already use RIM handhelds, and this fact will no doubt lead some companies to opt for the iPad 2 or another tablet over RIM's offering.<br />Organizations that already have BES should feel relatively secure in deploying PlayBooks, since no additional security measures are necessary and no sensitive information is every stored on the PlayBookThe iPad 2, on the other hand, connects to Microsoft's (MSFT) Exchange infrastructure for most of its corporate security features, as a BlackBerry smartphone would to BES. And a variety of third-party mobile device management (MDM) offerings from companies like BoxTone and Zenprise are available to add additional iPad/iOS-related security features.<br />So, to sum that all up, the BlackBerry PlayBook should be a no-brainer for companies that are already on BlackBerry, and deploying the PlayBook shouldn't require any additional IT support, beyond basic instruction, since all PlayBook-related IT policies are pushed through BlackBerry smartphones.<br />Organizations on Exchange but not on BES, or companies that have already invested in tools to help bolster iOS security, may be better off with iPad 2, since deploying BES and BlackBerry smartphones is currently required to access secure corporate data via PlayBook.<br />Similar to this Article<br />Do iPad 2, iOS 4.3 Make Enough Gains for Enterprise?<br />First Look at Apple iPad 2: What's New, Unchanged and Still Missing<br />Why BlackBerry PlayBook May Be "Totally Useless for Enterprise"<br />Also, RIM has kept tight-lipped on the subject of how future PlayBook versions--the RIM tablets with cellular radios--will connect to BES, which means organizations may have to address additional security and deployment challenges with those devices. Many industry-watchers believe the process will be significantly different and won't require BlackBerry smartphones, though RIM hasn't offered any solid details.<br />This could be frustrating for organizations that are anxious to deploy tablets, and it could push those organizations toward Apple and away from RIM and its PlayBook.<br />2. Apple iPad 2 v BlackBerry PlayBook Size<br />One obvious difference between RIM's PlayBook and the iPad 2 is size; RIM's PlayBook is significantly smaller, at 7.6 inches in height and 5.1 inches in width, compared to the iPad 2, which is 9.5 inches high and 7.3 inches wide. RIM's PlayBook is significantly smaller, though the iPad is thinner.<br />As such, the BlackBerry PlayBook suits organizations that value portability over a larger display, and the iPad 2 appeals to companies looking for the most screen real estate available, regardless of portability constraints.<br />3. Apple iPad 2 v PlayBook Connectivity and Availability<br />RIM has stated that the Wi-Fi only version of its PlayBook tablet will become available in the first quarter of 2011, meaning before the end of March. However, recent rumors suggest the device will launch on April 10, and that sounds about right to me.<br />The BlackBerry-maker also announced HSPA+ and 4G, WiMax and LTE versions of the PlayBook, though it didn't offer any launch-date specifics, saying only that the WiMax version should become available to Sprint (S) customers sometime this summer.<br />Apple didn't beat around the bush with its iPad 2 launch; the company announced a March 11 release date the same day it unveiled the next-generation iPad. And the tablet will be available with a variety of wireless connectivity options on March 11, including a Wi-Fi only version; an iPad 2 with both AT&T 3G support and Wi-Fi; and an iPad 2 with Verizon Wireless 3G and Wi-Fi.<br />That means Apple's iPad 2 has an advantage over the BlackBerry PlayBook in that it should be available a full month before RIM's tablet. However, the iPad 2 only supports 3G CDMA and GSM wireless frequencies, i.e., no 4G for the iPad 2. The lack of 4G support in the iPad 2 seems to suggest Apple will announce either an upgraded version of the iPad 2, or possibly an iPad 3, in the not so distant future.<br />So the iPad 2 could be a better option for organizations that don't want to wait until next month for a tablet deployment, even though the device only currently supports "last-generation" 3G cellular wireless. Companies for which cellular data-transfer speeds are a priority, or that don't want their tablets to feel outdated six months down the road, may want to skip the iPad 2 and opt for one of the 4G PlayBooks when they're released this summer.4. Apple iPad 2 v BlackBerry Playbook Pricing<br />While no official pricing has been announced for any of the known versions of RIM's BlackBerry PlayBook, rumor suggests the entry-level, 16GB, Wi-Fi only PlayBook will sell for the same price as he 16GB, Wi-Fi only iPad 2: $499.99. The 32GB Wi-Fi only iPad 2 goes for $599 and the 64GB Wi-Fi iPad sells for $699.<br />Similar to this Article<br />Do iPad 2, iOS 4.3 Make Enough Gains for Enterprise?<br />First Look at Apple iPad 2: What's New, Unchanged and Still Missing<br />Why BlackBerry PlayBook May Be "Totally Useless for Enterprise"<br />Apple also announced pricing for its 3G + Wi-Fi iPads: 16GB, $629; 32GB, $729; 64GB, $8.29.<br />The PlayBook will also be available in 16GB, 32GB and 64GB versions, and RIM could potentially undercut Apple in pricing for its HSPA+ and 4G PlayBook. If it does, pricing could become a competitive advantage for the BlackBerry maker.<br />5. Apple iPad 2 v BlackBerry PlayBook RAM<br />In typical Apple fashion, the company left out a number of noteworthy facts from its online iPad 2 technical specifications lists, one of the most glaring of which is the lack of any information on the iPad 2's RAM. While I cannot say for sure exactly how much RAM will be found inside the iPad 2, one U.K. Apple representative recently said that the device would ship with a meager 256MB of RAM--less than the 512MB found in the current iPhone 4 smartphone.<br />If that is the case, the iPad 2 and its owners are going to experience some performance "hiccups," to say the least, regardless of just how powerful its dual-core processor proves to be. It's more likely that the iPad 2 has at least 512MB, but Apple's silence on the subject is slightly worrisome.<br />The BlackBerry PlayBook on the other hand packs a full GB of RAM. The iPad 2 could have as much as 1 GB of RAM, but I don't see the device shipping with more than that. So on the subject of RAM, the first-generation PlayBook packs the same amount or more than the iPad.<br />From an enterprise perspective, the amount of RAM packed into a tablet could be significant, especially if organizations plan to run resource-intensive apps or services alongside each other.<br />6. iPad 2 v PlayBook Cameras and Video Conferencing<br />Both of RIM and Apple's tablets have front facing and rear cameras. However, Apple hasn't offered many details about the digital shooters it will ship with the iPad 2, saying only that the back camera is capable of capturing 720p, HD video up to 30 frames per second with audio. The iPad 2's lower-resolution front camera takes VGA video up to 30 frames per second with audio. But Apple didn't offer any solid details on still-camera megapixel counts, specifying only that the rear camera has 5X digital zoom and the front camera takes VGA quality images.<br />RIM's BlackBerry PlayBook tablet packs a 3MP front-facing camera and a 5MP rear shooter, which can grab 1080P HD video. So for still-image and video capture, which could be valuable to remote staffers in warehouses and businesspeople in boardrooms, the PlayBook appears to have the iPad 2 beat, at least in resolution.<br />Apple has a slight advantage over RIM when it comes to video conferencing, since it already has its own proprietary video-conferencing application and service, called FaceTime. But RIM must have some sort of video-conferencing offering up its sleeve, so we'll very likely see a related BlackBerry-announcement in the days or weeks following the PlayBook's release.7. Apple iPad 2 v BlackBerry PlayBook Durability<br />The following speculation should be taken with a grain of salt, since it is just that: speculation. But the BlackBerry PlayBook tablet will very likely prove to be more durable than the iPad 2, due mainly to the smaller size of its display and rubber-like outer casing. And durability will surely be an important consideration for enterprises, especially those with remote workers in less-than-forgiving industries and environments.<br />Similar to this Article<br />Do iPad 2, iOS 4.3 Make Enough Gains for Enterprise?<br />First Look at Apple iPad 2: What's New, Unchanged and Still Missing<br />Why BlackBerry PlayBook May Be "Totally Useless for Enterprise"<br />In general, the most vulnerable part of a tablet PC is its glass display. And the larger that glass display, the larger the likelihood that the display will be damaged.<br />I have not yet handled the iPad 2, and as such I can't really gauge its durability. However, I have spent quite a bit of time with pre-release versions of the PlayBook tablet and it seems much more durable than the first generation iPad, which I've also had time to handle extensively. The fact that the iPad 2's display is very similar if not exactly the same as the first iPad's screen makes me think the two models will be similarly durable.<br />Of course, RIM, Apple and countless third-party case manufactures will offer products to help protect your tablet, but those products will often add bulk, and organizations that want the smallest, lightest tablet possible, won't want to sacrifice portability for protection.<br />So the BlackBerry PlayBook may be better suited for companies with mobile workers in rough or demanding environments.<br />AS<br /><br />Al Sacco covers Mobile and Wireless for CIO.com. Follow Al on Twitter @ASacco. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Al at asacco@cio.comShaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-32216125166136121742011-12-17T22:01:00.003+08:002011-12-17T22:24:41.907+08:00iPhone 4S launched in MalaysiaKUALA LUMPUR: Apple's latest smartphone, the iPhone 4S, will be available in Malaysia from December 16.<br /><br />Read more: iPhone 4S launched in Malaysia - Local - New Straits Times http://www.nst.com.my/local/iphone-4s-launched-in-malaysia-1.19677#ixzz1gnhAJlbf<br /><br /><a href="http://www.nst.com.my/polopoly_fs/1.19836.1323957406!/image/image.jpg_gen/derivatives/landscape_454/image.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 454px; height: 335px;" src="http://www.nst.com.my/polopoly_fs/1.19836.1323957406!/image/image.jpg_gen/derivatives/landscape_454/image.jpg" border="0" alt="" /></a><br /><br />Maxis, Celcom and DiGi held their respective launches of the iPhone 4S in Kuala Lumpur on Thursday night.<br />Maxis is launching the latest iPhone model at 12.00 midnight at the KLCC Convention Centre. Celcom's launch is at the Bangsar Shopping Centre, while DiGi's is at the Digi 360 Solaris Mont Kiara.<br />The iPhone 4S is the fifth generation of the iPhone, a device that combines a widescreen iPod with a touchscreen, mobile phone, and Internet communicator.<br />Highlights include a voice recognising and talking assistant called Siri, personal computer independence, cloud-sourced data (iCloud) and an improved camera. A selection of the device's functions can be controlled by voice.<br />The iPhone 4S comes in 16GB, 32GB and 64GB.<br />The recommended retail price starts at RM2,190.<br /><br /><br />Read more: iPhone 4S launched in Malaysia - Local - New Straits Times http://www.nst.com.my/local/iphone-4s-launched-in-malaysia-1.19677#ixzz1gnhVwniJShaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-20274769050183312672011-12-17T13:38:00.002+08:002011-12-17T14:36:59.373+08:00sources of data and informationData and information come from many sources - both internal (inside the business) and external. This revision note summarises the main sources:<br /><br />Business data and information comes from multiple sources. The challenge for a business is to capture and use information that is relevant and reliable. The main sources are:<br /><br />Internal Information<br /><br />Accounting records are a prime source of internal information. They detail the transactions of the business in the past - which may be used as the basis for planning for the future (e.g. preparing a financial budget or forecast).<br /><br />The accounting records are primarily used to record what happens to the financial resources of a business. For example, how cash is obtained and spent; what assets are acquired; what profits or losses are made on the activities of the business.<br /><br />However, accounting records can provide much more than financial information. For example, details of the products manufactured and delivered from a factory can provide useful information about whether quality standards are being met. Data analysed from customer sales invoices provides a profile of what and to whom products are being sold.<br /><br />A lot of internal information is connected to accounting systems - but is not directly part of them. for example:<br /><br />- Records of the people employed by the business (personal details; what they get paid; skills and experience; training records)<br />- Data on the costs associated with business processes (e.g. costings for contracts entered into by the business)<br />- Data from the production department (e.g. number of machines; capacity; repair record)<br />- Data from activities in direct contact with the customer (e.g. analysis of calls received and missed in a call centre)<br /> <br />A lot of internal information is also provided informally. For example, regular meetings of staff and management will result in the communication of relevant information.<br /><br />External Information<br /><br />As the term implies, this is information that is obtained from outside the business.<br /><br />There are several categories of external information:<br /><br />- Information relating to way a business should undertake its activities<br /><br />E.g. businesses need to keep records so that they can collect taxes on behalf of the government. So a business needs to obtain regular information about the taxation system (e.g. PAYE, VAT, Corporation Tax) and what actions it needs to take. Increasingly this kind of information (and the return forms a business needs to send) is provided in digital format.<br /><br />Similarly, a business needs to be aware of key legal areas (e.g. environmental legislation; health & safety regulation; employment law). There is a whole publishing industry devoted to selling this kind of information to businesses.<br /><br />- Information about the markets in which a business operates<br /><br />This kind of external information is critically important to a business. It is often referred to as "market" or "competitive intelligence".<br /><br />Most of the external information that a business needs can be obtained from marketing research.<br /><br />Marketing research can help a business do one or more of the following:<br /><br />1. Gain a more detailed understanding of consumers’ needs – marketing research can help firms to discover consumers’ opinions on a huge range of issues, e.g., views on products’ prices, packaging, recent advertising campaigns<br /><br />2. Reduce the risk of product/business failure – there is no guarantee that any new idea will be a commercial success, but accurate and up-to-date information on the market can help a business make informed decisions, hopefully leading to products that consumers want in sufficient numbers to achieve commercial success.<br /><br />3. Forecast future trends – marketing research can not only provide information regarding the current state of the market but it can also be used to anticipate customer needs future customer needs. Firms can then make the necessary adjustments to their product portfolios and levels of output in order to remain successful.<br /><br />The information for marketing research tends to come from three main sources:<br /><br />Internal Company Information – e.g. sales, orders, customer profiles, stocks, customer service reports<br /><br />Marketing intelligence – this is a catch-all term to include all the everyday information about developments in the market that helps a business prepare and adjust its marketing plans. It can be obtained from many sources, including suppliers, customers and distributors. It is also possible to buy intelligence information from outside suppliers (e.g. Mintel, Dun and Bradstreet) who will produce commercial intelligence reports that can be sold profitably to any interested organisation.<br /><br />Market Research – existing data from internal sources may not provide sufficient detail. Similarly, published reports from market intelligence organisations cannot always be relied upon to provide the up-to-date, relevant information required. In these circumstances, a business may need to commission specific studies in order to acquire the data required to support their marketing strategy.<br /><br /><br />credit to tutor2u.netShaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-87931591660938442362011-12-17T02:41:00.005+08:002011-12-17T02:56:15.159+08:00I Heart Them.<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRQAN97y2MoeM-n4xbbzX93Y8oTfawt0CTr4a7YX74rUsFVbGqQJmjlC5WQ6UJp6H556YH_LgejPIe7X9QvZAdw2VGL8Hxac5gACrOdfgNCAbOdDgJ-_xeNGp1jvkRrem87AERNLgZnmgd/s1600/mama+n+abah.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRQAN97y2MoeM-n4xbbzX93Y8oTfawt0CTr4a7YX74rUsFVbGqQJmjlC5WQ6UJp6H556YH_LgejPIe7X9QvZAdw2VGL8Hxac5gACrOdfgNCAbOdDgJ-_xeNGp1jvkRrem87AERNLgZnmgd/s320/mama+n+abah.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5686800235401387346" /></a><br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp8aetMV3ThYu_S5330YR5PXOQvn7jPjsEB2_cieK_c4rwoaFejs0X5NP53pJx9ADLjpxCkO8UPfE1KvwwEf7WNsdVxjqDdWDQgmFDcLaSavoiaXiAL5ZXQDbgApPaar3MCW8KOAYqXna-/s1600/kakak.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp8aetMV3ThYu_S5330YR5PXOQvn7jPjsEB2_cieK_c4rwoaFejs0X5NP53pJx9ADLjpxCkO8UPfE1KvwwEf7WNsdVxjqDdWDQgmFDcLaSavoiaXiAL5ZXQDbgApPaar3MCW8KOAYqXna-/s320/kakak.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5686800107986947858" /></a><br /><br /><br />I miss my famILY. Why JB too far from Selangor ? :(<br /><br />P/s: Must be STRONG like SUPERMAN ! <3Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-12216248161344215412011-12-17T01:42:00.002+08:002011-12-17T01:46:42.849+08:00Methods of Data StorageData storage is the holding of data in an electromagnetic form for access by a computer processor. There are two main kinds of storage:<br /><br />Primary storage is data that is held in in random access memory (RAM) and other memory devices that are built into computers.<br /><br />Secondary storage is data that is stored on external storage devices such as hard disks, tapes, CD's.<br /><br />The table below summarises the main methods of data storage<br /><br />Method Commentary<br /><br />Hard disks - Often called a disk drive, hard drive or hard disk drive, this method of data storage stores and provides relatively quick access to large amounts of data. The information is stored on electromagnetically charged surfaces called 'platters'.<br /><br />Floppy disks - A floppy disk is a type of magnetic disk memory which consists of a flexible disk with a magnetic coating. Almost all floppy disks for personal computers now have a capacity of 1.44 megabytes. Floppy disks are readily portable, and are very popular for transferring software from one PC to another. They are, however, very slow compared to hard disks and lack storage capacity. Increasingly, therefore, computer manufacturers are not including floppy disk drives in the products as a built-in storage option.<br /><br />Tape storage - Tape is used as an external storage medium. It consists of a loop of flexible celluloid-like material that can store data in the form of electromagnetic charges. A tape drive is the device that positions, writes from, and reads to the tape. A tape cartridge is a protectively-encased tape that is portable.<br /><br />Optical disks - An optical disc is a storage medium that can be written to and read using a low-powered laser beam. A laser reads these dots, and the data is converted to an electrical signal, finally converted into the original data.<br /><br />CD-R - Compact Disc-Recordable ("CD-R") discs have become a universal data storage medium worldwide. CD-Rs are becoming increasingly popular for music recording and for file storage or transfer between personal conmputers. CDR discs are write-once media. This means that - once used -they cannot be erased or re-recorded upon. CD-R discs can be played back in any audio CD player or CD-ROM drive, as well as many DVD players and drives.<br /><br />CD-RW - Compact Disc-Rewritable (CD-RW) disks are rewritable and can be erased and re-recorded upon over and over again. CD-RW discs can only be used on CD players, CD-ROM drives, and DVD players and drives that are CD-RW playback-compatible.<br /><br />DVD - A DVD (Digital Versatile Disc or Digital Video Disc) is a high density optical disc with large capacity for storage of data, pictures and sound. The capacity capacity is 4.7 GB for single sided, singe layer DVD disc - which is approximately 7 times larger than that of a compact disc.Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-72504164806067279572011-12-17T01:35:00.000+08:002011-12-17T01:36:35.081+08:00introduction - what is ICT?You see the letters ICT everywhere - particularly in education. But what does it mean? Read our brief introduction to this important and fast-changing subject.<br /><br />ICT is an acronym that stands for Information Communications Tecnology<br /><br />However, apart from explaining an acronym, there is not a universally accepted defininition of ICT? Why? Because the concepts, methods and applications involved in ICT are constantly evolving on an almost daily basis. Its difficult to keep up with the changes - they happen so fast.<br /><br />Lets focus on the three words behind ICT:<br /><br />- INFORMATION<br />- COMMUNICATIONS<br />- TECHNOLOGY<br /><br />A good way to think about ICT is to consider all the uses of digital technology that already exist to help individuals, businesses and organisations use information.<br /><br />ICT covers any product that will store, retrieve, manipulate, transmit or receive information electronically in a digital form. For example, personal computers, digital television, email, robots.<br /><br />So ICT is concerned with the storage, retrieval, manipulation, transmission or receipt of digital data. Importantly, it is also concerned with the way these different uses can work with each other.<br /><br />In business, ICT is often categorised into two broad types of product: -<br /><br />(1) The traditional computer-based technologies (things you can typically do on a personal computer or using computers at home or at work); and<br /><br />(2) The more recent, and fast-growing range of digital communication technologies (which allow people and organisations to communicate and share information digitally)<br /><br />Let's take a brief look at these two categories to demonstrate the kinds of products and ideas that are covered by ICT:<br /><br />Traditional Computer Based Technologies<br /><br />These types of ICT include:<br /><br />Application Use<br />Standard Office Applications - Main Examples<br />Word processing<br />E.g. Microsoft Word: Write letters, reports etc<br />Spreadsheets<br />E.g. Microsoft Excel; Analyse financial information; calculations; create forecasting models etc<br />Database software<br />E.g. Oracle, Microsoft SQL Server, Access; Managing data in many forms, from basic lists (e.g. customer contacts through to complex material (e.g. catalogue)<br />Presentation software<br />E.g. Microsoft PowerPoint; make presentations, either directly using a computer screen or data projector. Publish in digital format via email or over the Internet<br />Desktop publishing<br />E.g. Adobe Indesign, Quark Express, Microsoft Publisher; produce newsletters, magazines and other complex documents.<br />Graphics software<br />E.g Adobe Photoshop and Illustrator; Macromedia Freehand and Fireworks; create and edit images such as logos, drawings or pictures for use in DTP, web sites or other publications<br />Specialist Applications - Examples (there are many!)<br />Accounting package<br />E.g. Sage, Oracle; Manage an organisation's accounts including revenues/sales, purchases, bank accounts etc. A wide range of systems is available ranging from basic packages suitable for small businesses through to sophisticated ones aimed at multinational companies.<br />Computer Aided Design Computer Aided Design (CAD) is the use of computers to assist the design process. Specialised CAD programs exist for many types of design: architectural, engineering, electronics, roadways<br />Customer Relations Management (CRM)<br />Software that allows businesses to better understand their customers by collecting and analysing data on them such as their product preferences, buying habits etc. Often linked to software applications that run call centres and loyalty cards for example.<br /><br />Traditional Computer Based Technologies<br /><br />The C part of ICT refers to the communication of data by electronic means, usually over some distance. This is often achieved via networks of sending and receiving equipment, wires and satellite links.<br /><br />The technologies involved in communication tend to be complex. You certainly don't need to understand them for your ICT course. However, there are aspects of digital communications that you needs to be aware of. These relate primarily to the types of network and the ways of connecting to the Internet. Let's look at these two briefly (further revision notes provide much more detail to support your study).<br /><br />Internal networks<br /><br />Usually referred to as a local area network (LAN), this involves linking a number of hardware items (input and output devices plus computer processing) together within an office or building.<br /><br />The aim of a LAN is to be able to share hardware facilities such as printers or scanners, software applications and data. This type of network is invaluable in the office environment where colleagues need to have access to common data or programmes.<br /><br />External networks<br /><br />Often you need to communicate with someone outside your internal network, in this case you will need to be part of a Wide Area Network (WAN). The Internet is the ultimate WAN - it is a vast network of networks.<br /><br />ICT in a Broader Context<br /><br />Your ICT course will almost certainly cover the above examples of ICT in action, perhaps focusing on the use of key applications such as spreadsheets, databases, presentation, graphics and web design software.<br /><br />It will also consider the following important topics that deal with the way ICT is used and managed in an organisation:<br /><br />- The nature of information (the "I" in ICT); this covers topics such as the meaning and value of information; how information is controlled; the limitations of ICT; legal considerations<br /><br />- Management of information - this covers how data is captured, verified and stored for effective use; the manipulation, processing and distribution of information; keeping information secure; designing networks to share information<br /><br />- Information systems strategy - this considers how ICT can be used within a business or organisation as part of achieving goals and objectives<br />As you can see, ICT is a broad and fast-changing subject. We hope our free study materials (revision notes, quizzes, presentations etc) will help you master IT!<br /><br /><br />http://tutor2u.net/business/ict/intro_what_is_ict.htmShaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-14867832738144493982011-12-17T01:31:00.000+08:002011-12-17T01:31:50.138+08:00iPhone 4<a href="http://www.maxis.com.my/personal/iphone4/rates.asp#.TuuAfbYRdIU.blogger">iPhone 4</a>Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-49779727026810601722011-12-17T01:02:00.002+08:002011-12-17T01:14:26.939+08:00Information Technology- Definition and HistoryInformation Technology – A Definition:<br /><br />We use the term information technology or IT to refer to an entire industry. In actuality, information technology is the use of computers and software to manage information. In some companies, this is referred to as Management Information Services (or MIS) or simply as Information Services (or IS). The information technology department of a large company would be responsible for storing information, protecting information, processing the information, transmitting the information as necessary, and later retrieving information as necessary.<br /><br />History of Information Technology:<br /><br />In relative terms, it wasn't long ago that the Information Technology department might have consisted of a single Computer Operator, who might be storing data on magnetic tape, and then putting it in a box down in the basement somewhere. The history of information technology is fascinating! Check out these history of information technology resources for information on everything from the history of IT to electronics inventions and even the top 10 IT bugs.<br /><br />From Laura Schneider, former About.com GuideShaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0tag:blogger.com,1999:blog-1609621138828313838.post-47227254329302179512011-11-24T13:08:00.000+08:002011-11-24T13:19:12.190+08:00new sites.<span class="Apple-style-span">Special for MGT 300 ! :)</span><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div>Shaliza Adanan :Dhttp://www.blogger.com/profile/15703926099238040448noreply@blogger.com0