Thursday, February 23, 2012

P1 WiMAX !



Alhamdulillah. Thanks to Allah SWT, who with His willing have given us the opportunity to complete this Group Project. Our group had decided to choose P1 WiMAX as our research industry. This group project report was prepared for course MGT 300 Information Technology in Management, Universiti Teknologi Mara (UiTM).

Firstly, we would like to express our deepest thanks to, Tuan Syed Mazlan b Syed Mat Dom, a lecturer at UiTM and also assign, as my supervisor who had guided be a lot of task during this assignment. We also want to thanks the lecturers and staffs of UiTM for their cooperation during us complete the project that had given valuable information, suggestions and guidance in the compilation and preparation this group project report.

Deepest thanks and appreciation to our friends for their cooperation, encouragement, constructive suggestion and full of support for the report completion, from the beginning till the end. Last but not least, our thanks to UiTM and our lecturer, Tuan Syed Mazlan b Syed Mat Dom for great commitment and cooperation during our Group Project.

1.0 Introduction

Today’s life is being changed step by step very thanks to the evolution of telecommunication industry. Internet, broadband and mobile technology has become the part of daily life that people cannot live without. The requirements of portable, mobile and high speed connectivity are increasing rapidly. Services such as wireless VOIP, IPTV, streaming media and interactive gaming need to be supported with broadband access.

3G has been serving mobile market for some years, and it is still an expensive voice service and lacks the strong capacity to support data service. At present, significant mobile operators, service providers and other actors in telecom industry are looking for the way to build up high speed but cost-effective broadband wireless access (BWA). The user demands of broadband wireless access service with high speed, low cost, and flexible mobile connectivity has been increasing dramatically. Current access mode generally includes DSL fixed access, Wi-Fi fixed wireless hotspots access and 2G/2.5G/3G wireless mobile access. The emerging of WiMAX has become another remarkable access technology which could provide both fixed and mobile connectivity through high performance system. This technology shows us a seamless communication world; at least, we are heading towards this direction.

WiMAX technology could provide “Last mile” solution, which might end the monopolization station of DSL and Cable access mode, because WiMAX could provide well fixed wireless broadband access as good as or even better than DSL and Cable mode. WiMAX has been regarded as the next milestone of BWA (broadband wireless access) technology. It does not only provide fixed access, but also provides mobile access just like 3G does. It has also been considered as the complement or even the replacement of 3G applications. WiMAX shows great advantages over the technologies in current wireless and mobile telecommunication market. In recent two or three years, WiMAX has become one of the hottest topics in telecom industry. The absorbing specification defined by IEEE802.16 has been attracting around four hundred market actors to form WiMAX forum to prompt the development of this technology.

WiMAX rises up competition with other adjacent technologies such as Wi-Fi, DSL and 3G. WiMAX and all others are more or less the same from technology and market aspects. Whether their relationship should be opposite against each other or coexisting is an interesting topic, which is worthy of a discussion. The WiMAX technology is now recognized as being a 4G technology by the International Telecommunication Union, and Malaysia’s own P1 is really happy about it. P1 is the only WiMAX operator in Southeast Asia and we can expect to see advertisements boasting that they were first with 4G technology. For the most part of 2010, there had been some debate in the industry internationally as to whether WiMAX should be referred to as 4G technology, despite many operators across the globe using the term. The ITU had previously maintained that only IMT-Advanced technologies such as 802.16m were considered to be 4G. P1 and other WiMAX licensees in Malaysia operate on 802.16e 2.3GHz WiMAX. P1 has invested approximately RM650 million on its nationwide rollout over the past two years and now covers 45% of the Malaysian population. With over 218, 000 subscribers, P1 have the largest network in the country and aims to cover 65% of the population by 2012.

2.0 Body

2.1 Marketing Objectives

The Marketing Objectives for this plan would be listed below:

a) To increase to 10% market share to subscribe the P1 WiMax Wiggy at the end of 3 month period.

-Currently, P1 has 80,000 subscribers; this plan would double the amount to 160,000 subscribers by using Wiggy.

b) To increase 30% awareness of the company’s position and brand to the mind of the consumers age 18-30.

2.2 Marketing Strategies

2.2.1 Untapped Segment & Brand Awareness

As a new company, adopting a head on strategy with giant competitors will create price war. The best strategy to adopt is by using a blue ocean strategy that is to make the competitor irrelevant and to create an uncontested market place. This can be done by value creation to the Wiggy by targeting segments which is not yet being focused by others. Firstly the target market that can be captured is the college and universities students. However, it is important to have a specific student package that dedicates to serve the needs and wants of student and most importantly to create value for money. Secondly, is by introducing the first internet service provider by to adopt the prepaid payment system. A prepaid system can ensure higher return because people will constantly reload their Wiggy. This will compliment the first strategy because we know that students often reload their hand phone. To create brand awareness, this will require mass media. The use of newspaper, television advertisements are important to remind the consumers on P1 latest package. Road shows are the best way to reach the students. The road show will reach areas such as universities/colleges and exhibition in shopping malls and other attractions across peninsular Malaysia. The road shows will explain on the student primarily on the student package.

However, not many students will subscribe to P1’s Wiggy on a road show basis because they will to think and ask their parents for approval etc. Thus when they decided to subscribe, they will have to find the P1 booth and this might be hard. As we know, P1does not have a physical outlet like Maxis, Celcom and DiGi. Thus the strategy to overcome the issue is by selling the Wiggy start up package in selected 7elevens. This also will compliment the prepaid system strategy. Overall, these strategies are interconnected and will complement each other to achieve the target objective stated above.

2.3 Segmentations and Positioning

Segmentation is a process of separating customers into groups with different characteristics, behavior and needs. There are many types of buyers with different needs and wants thus it’s easier to build a profile by segmenting them. Some of the bases for segmentations for consumer markets are geographic, psychological, socio-cultural, user related, psychographic, benefit and hybrid segmentations.

The Wiggy, has three main segmentation bases will be used. Firstly, demographic factors is the most popular bases for segmenting customer groups because it helps locate the target market and customers needs and wants. The second base is the user situation segmentation that is to understand the objectives, surf location and duration (time) of using the internet. This segment is relevant to the benefits sought for product because the usage of the product is affected by the time and location that it is going to be applied. P1 can use this indicator influence the consumers to use Wiggy to match to their usage. They can instill the notion the suitability of Wiggy in certain situation. Finally the third segmentation base is psychographic/lifestyle segmentation is basically dividing market into the basis of lifestyle and personality. An individual consumer’s lifestyle and personality is different however based on their demographic profile, they sometimes resemble similar taste on brands or product.

Positioning is all about how a company wants to be different in the market place.P1 has to position themselves in the mind of consumer as a high speed broadband service. In this case P1 has positioned to make broadband a right for all Malaysians, to deliver the commitment, the rapid and quality deployment of the P1 WiMAX network is crucial.

It’s quite difficult to change the impression after it is formed thus the easiest way to get into the consumers mind is to be the first. As for P1, they the first to introduce WiMAX technology are the first but in terms of other broadband providers they are relatively new. In an over communicated environment, the message that P1 should focus on is to present a simplified message and make them consistent with what consumer really believe. Consumers will simply shut out any inconsistent with their knowledge and experience. Consumers preferred on two criteria; service quality (speed & stability) and price (value for money).

Effective WiMAX Positioning

P1 positions WiMAX as a 4G technology that is superior to current 3G technology, specifically pointing to its WIGGY portable WiMAX on the go as an example. Good, convenient broadband service at a competitive price makes the choice for consumers easy. In fact, Malaysia is known as a WiMAX country thanks in large part to government education on the technology to the point that other mobile broadband technologies are very seldom talked about in the media. P1 believes that this is an affirmation of its aggressive positioning of WiMAX as it builds out coverage positioning that is so successful that consumers are demanding to know when the service will be available in their area.

2.4 P1 Marketing Tactics

2.4.1 Promotion

Promotion is communicating with the public in an attempt to influence them toward buying your products or services. Promotion are refers to the set of planned activities used to communicate a product or services merits and persuade the target market to purchase it. This basically refers to the activities of P1 WiMAX will use to inform the publican the Wiggy’s values as well as persuade the target audience to try or purchase the Wiggy portable modem USB broadband.

2.4.2 Place

In order to increase availability and distribution, the distribution and convenience of 7 to 11 outlets will be capitalized on. The prepaid cards will be made available at the 7 to 11 convenience stores that are within coverage. Only 100 outlets in major cities and towns under coverage will participate as a trial run to see if this plan will help achieve the goals and objectives of increasing awareness and usage. Not only will the outlets be a form of promotion, letting the public know where P1WiMAX has coverage, but it is also increase the convenience of the product. Users will easily have access to easy reloads and be able to use the service whenever and wherever they need it.

As convenience increases, so does the attractiveness. Outlets that carry the prepaid cards will have a large bright purple sticker bearing the words P1WiMAX available here (name of place). As the P1 WiMAX coverage increases, so does the number of 7 to 11 outlets carrying the reloads. This will help build the brand as it will reinforce the message of convenience and Anytime, Anywhere´ as explained below because there are so many 7 to 11 outlets and they are opened 24 hours daily. As this message sinks in, the public will begin to know about Wiggy as well as consider it when they want to choose a portable broadband service provider.

2.4.3 Events

Event marketing will be carried out in order to boost awareness, trial and purchase of the Wiggy. Events refer to entertainment occasions performed in front of a live audience that displays a unique picture of how a product or service can be promoted through different mediums. Events carried out are road shows in different areas. These events expose the target audience and provide direct contact with the sales staff as well as experience the service. The Wiggy road show will hit middle class malls such as 1 Utama and Mid Valley Megamall shopping centre and private education institutions such as Sunway University College. This is only held in universities between Mondays to Thursdays while the weekends will be reserved for malls. It will progress from zone to zone, such as Kuala Lumpur and Gurney Drive. Two teams simultaneously hit two different spots each in each zone a day during the weekdays and one team for the weekend.

When they leave the area, a kiosk and several promoters will be set up if there is none nearby for potential customers to enquire for more information or subscribe to the service. The road show will be held in states where P1WiMAX has coverage. The current locations can be referred under the implementation section. Each weekend team has a 10 person staff while the weekday team consists of 5 members and a large Wiggy mobile transport them from place to place. The ‘Wiggy mobile´ are painted with the P1WiMAX colors and logo. In order to attract more attention to the event and service, the staff will wear purple or green polo shirts bearing the P1WiMAX logo with coordinating facemasks bearing a large picture of the Wiggy device and announcements made by an emcee and the mall’s announcer.

For further Promotion and advertising, large banners and posters will be used on site with several smaller posters of Wiggy devices on bright purple or green backgrounds will be posted up in the surrounding area to direct the flow to the event. The road show events cover a speed test and stability challenge. In the speed test, potential customers are challenged to test out the Wiggy service by surfing the net, downloading a song or streaming a video on the 3 laptops set up, each plugged in with the Wiggy USB modem, manned by one promoter each. In the stability test, several potential customers are given half an hour to play an online game from local and international servers. At the same time, the other promoters will hand out brochures, attend to enquiries and handle on-the-spot subscriptions. Lastly, a lucky draw contest is held for those who subscribe on-the-spot. They are given a chance to win one out of three 3-month rebates for normal package subscriptions weekly. The serial number of the purchased set will be used for the computer to generate the lucky draw winner.

2.4.4 Advertising

An advertising campaign based using a unique selling proposition (USP) message is how this product will be conveyed. The unique proposition will be based around the portability attribute of our product. Portability is clearly the aspect of P1WiMax that differentiates it from the competition, and as it has been identified P1WiMax are in a process to build Invest stage, our campaign should emphasize our strengths. An advertising campaign based using a unique selling proposition (USP) message is how this product will be conveyed.

The unique proposition will be based around the portability attribute of our product. Portability is clearly the aspect of P1WiMax that differentiates it from the competition, and as it has been identified P1WiMax are in a process to build Invest stage, our campaign should emphasizes our strengths. The advertising campaign will feature three conventional forms of media, Television, Newspapers and Magazines. The print advertisements will feature in Newspapers such as The Star, News Strait Times, Berita Harian and Sin Chew Jit Poh. The television advertisements will be shown on free-to-air television channels as to gain maximum exposure. The advertisements will use both rational and emotional techniques, with rational being the dominant technique. The main execution will be a demonstration type feel, showing the product working indifferent areas.

Utilizing demonstration on a television ad is hugely beneficial as demonstration is the strongest technique for television. The passive tone in the advertisement will be humor, lightening the ad, making it more appealing to the target market. The advertisements that will be shown on television will carry over to the print advertisements, keeping a cohesive message throughout the campaign. Screenshots from the television ads will form the basis of the print advertisements, with the print advertisements containing more specific information to set them apart. The mediums are chosen because they have large reach and the target audience is aligned with the chosen target market for this promotion, students and young working adults. Television

The television advertisement will be heavily focused on visuals, with only slight inaudible audio tunes ringing in the background. There will be no words spoken until the end message. The visuals in the commercial will show Malaysians enjoying wireless broadband internet access indifferent areas around Malaysia where P1WiMax enjoy coverage. Six places have been singled out for the purpose of this commercial; The Petronas Towers, Petaling Street (Chinatown), Bangsar, Butterworth, Batu Caves and Sunway Pyramid. The rationale behind this is clear, anywhere, anytime. By showing places in and around the city centre appeals greatly to the target market because they see coverage is wide. The shot in Butterworth shows the expansion P1WiMax are making into more regional centers.

The commercial opens with a shot of two people, a boy and a girl in their late teens holding hands. The setting in this first shot is Bangsar. The boy has a negative body position and looks unhappy, whilst the girl is dragging him into what appears to be another Bangsar clothing boutique. As the girl goes into the boutique, the boy finds a place to sit, takes his computer out and starts using the internet, at this point his body position relaxes and a smile spreads over his face. This scene is meant to be taken lightly, and is the humorous opening of the advertisement. Magazines/Newspaper

As stated previously, the printed advertisement will keep in cohesion with the television commercials. There will be six varieties of printed advertisement, comprising one screenshot taken from each of the six scenes in the television commercial. The ability to convey the same message as the television commercials is a luxury not often afforded. The message being wherever you are, if you’re with Wiggy you will be able to connect to the internet. By showing the six various characters with their respective backgrounds the message still reaches the audience. To give each character a personal feel, and enable the audience to gain more of a connection with the characters, a tagline on each ad will feature the; name, age, profession and location. For example:

David, 18. Student. Bangsar

These print advertisement, in combination with the television commercials are intended to form a connection with the audience. The three mediums of media working in tandem are able to realize different advantages. The magazine print advertisements are at a higher quality, and can feature more information; it also has a greater sense of longevity. The Newspaper print advertisements are low cost, high coverage and can be placed in appropriate places like the technology section. Finally the television commercial enjoys mass coverage, with greater impact and high reach.

2.5 Porter’s 5 Forces Model

In this evaluation, we have also discovered a near environmental analysis which the company is highlighting the Porter’s 5 Forces Model in order to verify its industry’s attractiveness factors. The diagram below shows the Porter’s 5 Forces Model that were used:


2.5.1 Rivalry among Existing Competitors

One of the forces is rivalry among existing competitors or firms. The competition within industry is high and fierce in the market. Rivalry comes into action when there are close substitute products offered by firms in the same industry. P1 WiMAX’s close competitors are basically Maxis Broadband, Celcom Broadband and DiGi Broadband. These broadband companies in Malaysia offer various attractive packages and internet speed that are always in demand by customers. Nevertheless of these competitive rivalries, P1 WiMAX’s able to gain higher revenue in 2009. This shows that P1 WiMAX can remain competitive, further grow or perhaps be the market leader in future with the WiMAX technology if it takes continuous action to improve. The company needs to come up with better products, packages and improve on its internet speed as well as customer services in order to compete against rising competitors.

2.5.2 Threat of New Entrants

The threat of new entrants is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to entering a market. Entry barrier means a product or service feature that customers have come to expect from organizations in a particular industry and must be offered by an entering organization to compete and survive.

The threat of new entrants in the broadband industry can be relatively low mainly because it requires high investment cost in coming up with the appropriate technology that fits the products and network system in Malaysia. Next, it is found that there are limited numbers of suppliers that support broadband services in Malaysia. However, there is a very high growing demand for broadband services among consumers, hence it is possible for some new entrants to venture into the broadband industry in near future.

2.5.3 Threat from Substitute Products or Services

The threat of substitute products is high when there are many alternatives to a product or service and low when there are few alternatives to choose from. Switching cost is involved in this threat which it is a cost that can make customers reluctant to switch to another product or services.

It is studied that when a product or service is not easily substituted, it gains a strong market position. There are quite a number of substitute products for P1 WiMAX. For example, customers can always choose to go for wireless internet service such as Streamyx or simply go to cafes such as Starbucks and McDonald’s that has Wi-Fi services for internet connection. To overcome this threat, P1 WiMAX must ensure the best quality of internet connection, speed and service are offered to its customers. At the same time, offering affordable or reasonable price to its customer’s as compared to the alternative products is also important. P1 WiMAX who is relatively new in the market constantly hold promotions and currently set its products at a moderate price level so that most customers can afford and able to enjoy the broadband service at a reasonable price. However, in long term, it seems that P1 WiMAX may be able to eliminate these substitutes as its threat.

2.5.4 Bargaining Power of Suppliers

The supplier power is high when buyers have few choices of whom to buy from and low when their choices are many. In this case, P1 WiMAX have low bargaining power with suppliers mainly because there are not many suppliers that provide materials or telecommunications equipments such as the software, networks and communication towers in Malaysia. Finding for suppliers that provide the appropriate technologies for P1 WiMAX could be challenging in Malaysia and the switching cost of suppliers is expected to be very high.

2.5.5 Bargaining Power of Buyers

Bargaining efforts of buyers are based on buyer profitability and switching cost. It is high when buyers have many choices of whom to buy from and low when their choices are few. There are a number of broadband companies in Malaysia as mentioned above, which easily allows P1 WiMAX’s customers to switch to other broadband at anytime with a low switching cost. This shows that P1WiMAX’s buyers have high bargaining power. Therefore, product differentiation in terms of technology used as compared to other players plays a major role in retaining its customers and attracting potential customers. However, bargaining power of buyers basically depends on the supply and demand of products. When there are more buyers, the buyers tend to have more power to influence the sellers in setting up lower prices. It has been said that P1 plans to provide WiMAX coverage to 40% of the population by the end of 2010. It expects to provide WiMAX coverage to 60% of the nation's population including urban, suburban and rural areas within five years. The increasing area coverage may attract more buyers in future, leading the buyers to a higher bargaining power.

3.0 Conclusion

WiMAX could provide high speed, broad coverage and cost-effective fixed and mobile broadband access solution. VoIP, IPTV, backhaul, last mile and rural connectivity are the main usages of WiMAX service. The targeted users include residential, business, and mobile users. Our analysis of technology comparison indicates that it surely have some a restive advantages compare to Wi-Fi, 3G/4G, DSL and Cable technology. But from short-term angle of view, WiMAX would not replace any of these services, since they are defined for different use than WiMAX and already have market-based groundwork in certain degree. The WiMAX ecosystem is a common platform created by all industry players in the WiMAX value chain. WiMAX has well-developed standardization process, through which can also help to gain trust from customers, promote the competition of various vendors, thus lower down the price of product. Both bands have advantages and disadvantages to run WiMAX service upon. To get license spectrum for WiMAX is very costly. The former one brings more benefit for the new innovation technology, in our case, WiMAX. But the cost is reduction of interoperability and compatibility for international roaming. In developed countries, 3G/4G mobile networks are widely deployed There are quite limited market opportunities for WiMAX. It can be adopted as a complementary technology for 3G/4G network, and a cost-effective wireless backhaul solution for sub-urban area. The value proposition of WiMAX in these markets mainly concentrates on extending the coverage of WLAN network to metropolitan area connectivity. Mobile operators should actively deploy licensed mobile WiMAX as complement service of cellular network. Also, service providers can provide WiMAX service for enterprises and high-end users, since WiMAX could offer high transmission speed connectivity at business level, with high flexibility, and low deployment cost. Even though, fixed WiMAX network could not be fully compatible with mobile.

4.0 Recommendation

In this case of P1 WiMAX, the road shows or promotion that they might face is when the allocated destination for the day happens to have unstable connection or even connection down. If this occurs, the road show will not be able to carry out and it will also portray a negative image on P1 Wimax to the prospects. In situation like above, the road show will be move to other destinations that has good coverage. During every road show, the crew will be given a set of destinations as a backup destination. In order to avoid allowing the prospect to know of the situation, as soon as crew members are alerted unstable connection in that area, one Wiggy mobile will leave with the laptops to check out the connection of other destinations that was provided. If this kind of situation really occurred, then the rest of the crew must continue the road show only with the flyers and brochures to attract prospected to learn more about P1 Wimax. The prospects will only perceived that P1 crew is there only to give out flyers and brochures, thus minimizing the negative impression of the people towards P1. As soon as the crews in the Wiggy mobile are able to allocate a destination that has stable connection, the rest of the crew will than migrate and join together to run the full road show with all the programs align.

5.0 Appendices

6.0 References


2. P1 P1Tstop Johor Bahru

43A,Jln Molek 1/29,

Taman Molek,

Johor Bahru,Johor,Malaysia.










Hyundai Malaysia

I am looking into Hyundai’s Malaysia company which it is a sole distributor and exclusive importer of all Hyundai completely build-up vehicles, locally assembled vehicles and related spare parts. The company is also known as Hyundai-Sime Darby Motors Sdn Bhd (HSDM). HSDM prides itself with a vision to bring global quality cars and services to the Malaysian motorist through alignment of it’s’ visions with Hyundai Motor Company leveraging on strategies built from the foundation. In general, I think that this company resorting to make publicity using Information Technology (IT) through Facebook is to get more recognition from prospective buyers. This is because internet or social networking sites have a wide variety of users; therefore, the company tends to connect with people through Facebook in order to develop their business into a higher level of marketing. Although Hyundai is already well-known to all people, it does not mean that the level of sales and profit gained by the company is high, because not all people prefer Hyundai as their ideal type of car. Thus, also by using IT, the company can improve their business by advertising their products through television and radio channel more frequently to attract attention. It suits with Hyundai Malaysia slogan ‘New Thinking, New Possibilities’.

Watsons Malaysia

Watsons Personal Care Stores (Malaysia) Sdn Bhd. is part of the Health and Beauty Store chain of A.S Watson, the largest health, beauty, cosmetics, and perfumery retailer in the world. As one of the leaders in the health and beauty retail industry, they’ve been helping people to achieve their personal goals – to look good, feel great and have fun in life. In 2005, Watsons successfully acquired the Apex Pharmacy chain. This significant milestone brought Watsons to a higher level in the pharmacy business. Watsons strives to live up to customers' expectations through marketing campaigns, a wide variety of high quality merchandise at great value and provides an exciting shopping experience. The wide range of merchandise also encompasses competitively priced house brand and private label products. Watsons has engaged with Facebook in order to make their business known worldwide. With the development of IT that helps in the way of making business, Watsons has proven to be one of the popular chain that supply those type of products. In this case, Watsons can enhance and maintain their popularity and stability by making an official Watsons blog. The blog can be used for Watsons to specifically explain more about their products. Then, get as many followers as they can from people. This is because, besides Facebook, blog is another site that has attracted most of people at this time. In conclusion, Watsons Your Personal Store is your one-stop Health, Wellness and Beauty solution centre.

Naza World

The company I am looking on is Naza World. Naza World is a company that has just begun to grow and assert its business, expanding within the Malaysian automotive market as the opportunity for trade in that particular niche was booming. Thus marking the foundations of the Naza group as they then moved on to acquiring import and distribution rights to some of the best brands in the automobile industry. The key to their successful trade lies in their ability to meet the high standards of showcasing each individual automobile brand and creating the experience necessary to entice and deliver the brand experience to their customers. In essence the heritage that is shared in the Naza conglomerate is creating an experience that reflects the quality of service or product through perseverance, professionalism and dedication, transforming this principal into total customer satisfaction. The things found in the Naza World’s Facebook are information of automotive and automobile. However there is also an updates about the company event like a motorshow plus show the customers about the promotion that the company offered. I think the company turns to social networking sites because they know nowadays people loves to use the internet just to get any information. If I am the sales and marketing manager of Naza World, I will gain many customer feedbacks and maybe Naza World will be looked up by other companies. Well my idea would be making a competition or contest for customers to make the public know more about the Naza World.


Another company would be Maxis. Maxis are a telecommunication company that has also pioneered and led the Malaysian market in delivering innovative mobile products and services. It was the first to launch 3G services in Malaysia. Maxis' vision is to bring advanced communications services to enrich its customers' lives and businesses, in a manner that is simple and personalised, by efficiently and creatively harnessing leading edge technology, and delivering a brand of service experience that is reliable and enchanting. In the Maxis’ Facebook page, there are a lot of things can be found and as an example are, information about Maxis’ products and services, an challenge or contest for Maxis’ customers, also this Facebook’s page is for Maxis’ Insiders. Maxis also known as telecommunication centre in Malaysia. Moreover, Malaysia’s youngsters is a Y Generation which always about gadgets and all kind of modern things. So, Maxis’ will be focusing on the social networking to get more customers and tell public about the company vision and mission.

If I am the sales and marketing manager of Maxis, there is much to gain because nowadays most of the public is Generation Y which is the target of the Maxis Company to gain their attention by providing the public information about latest gadgets and services of Maxis. Therefore, my idea to increases the productivity of the company would be making an new products or services that is not yet been given by any other telecommunication centre. For example like free application for Maxis’ users. This could help the public to subscribe the Maxis and gain their attention.

Tourism Malaysia

Tourism Malaysia has grown by leaps and bounds with its focus on promoting Malaysia at domestic and international levels. It aims to market Malaysia as a premier destination of excellence in the region. Its vision is to make the tourism industry a prime contributor to the socio-economic development of the nation. With the growth of world tourism and Malaysia’s potential as a tourism destinations, has contributed to the change and focus in the country’s tourism sector. It has helped generate substantive foreign exchange earnings and employment. Based on Tourism Malaysia homepage, things that I can find out are about their history and about their organizations as well. Their current post always about giving information that related to their organizations. For example Tourism Malaysia has exposed their location. Place that their consumer can search by making like that consumer can get current information from their organizations.

Social networking does help these organizations because of current days people always have connection to this social networking. There are the easy ways customer makes their survey, also can cut their budget. By using social networking, organizations can put their organization picture. For example, Tourism Malaysia have put interesting picture that can attract some consumers. If I were the sales and marketing manager what I can get from this social network are I can increase my consumers. To make this social network more improve I want to put more of information that can attract customer. Put some interesting picture that they can feel how interesting it is. In my opinion this social network does help organization to increase their sales.

Golden Screen Cinemas

Golden Screen Cinemas Sdn Bhd (GSC) is the leading cinema exhibitor in Malaysia. GSC is a subsidiary of PPB Group (a member of the Kuok Group). PPB Group is listed on the stock exchange of Malaysia. It is a diversified group with interests in food industries, environmental engineering, utilities and waste management, property and entertainment. On their homepage they post about film that will coming soon to their cinemas. Their fans will know their current movies and their organization activities as well.

Social networking help consumer in easy ways to get more information. Current issues that related to the organization consumers can be alert. Some promotion that organization does can attract their fans to get involved. Consumer also can ask directly to the organization about their products. So that can improve their organizations. Social networks help to increase their sales and also can increase their fans. Fans will always increase if they keep maintain their activities that can attract them to follow it. All the coming soon movies that will be show they can put their thriller, then their fans can have some information about the story that show.


Perusahan Otomobil Nasional Berhad (PROTON) was incorporated in May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. The social networking sites generally contain shallow and trivial information in comparison to other sources of learning. When used properly, it is something that can gain your business some attention. When used selectively, it can be a very powerful tool for identifying new business partners, new employees, or simply building your personal or business presence. I think they can share more information for the new product that they want to launch at the social networking sites. Based on opinion, the reasons for all those companies engaging in FB because they want everybody know about their companies or product.


Founded in 1987, Parkson is the biggest department store with 36 outlets all over Malaysia. The brand sells essential items such as fashion, cosmetics & fragrances, home & household items and accessories. The very nature of such sites encourages users to provide a certain amount of information. But when deciding how much information to reveal, people may not exercise the same amount of caution on a Website as they would when meeting someone in person. Companies are seeing that the best way to conduct them online is to speak to their customers directly using these social networking sites. There is also the opportunity for business types to network and expand their business on the social networking platform. Based on my opinions, the reason for all those companies engaging in FB is to make them become closer with the customers.

M3 Asia Sdn Bhd

M3Asia focuses on providing and distributing a wide range of Global Positioning System (GPS) Navigational products and solutions to different channels mainly in open retail market and the corporate sector. M3Asia Sdn Bhd (“M3Asia”) is a wholly owned subsidiary of M3 Technologies (Asia) Berhad ("M3Tech"), a regional mobile content and applications developer, listed on the Malaysian Stock Exchange MESDAQ market since 2003. M3Tech decided to expand and diversify its product range and services to ride on the growing popularity of personal navigation devices and software through M3Asia. M3Asia has already commissioned a distribution channel by partnering a number of physical dealers nationwide to further extend the reach of its product catalogue. In my opinion this pages to give more varieties and choices for the consumers.


Maybank is a leading banking group in South East Asia. Maybank Group is the leading financial services provider in Malaysia catering to the needs of consumers, investors, entrepreneurs, non-profit organisations and corporations. This pages focus on capturing growth opportunities in high growth while taking a proactive and conservative approach to capital management by continuing to establish our presence in high growth markets. There are strong track records of financial strengths and high credit ratings allow us to keep our momentum and continue with robust performance even amidst the current environment. Domestically the company aim to achieve leadership across key and profitable segments. They are a top recruiter of talent and view our leadership pool and talent pipeline as key to realising our aspirations. These pages constantly seek to enhance performance management and achieve cost optimisation by focusing on effective IT operations and enhancing employee productivity.


Based on the research that we have done for the chosen company, we think that Maxis has the outmost number of followers. The site is attractive based on the information that was shared to all users. Maxis is one of the largest communication centre that most people preferred to use based on their advantages and services provided. The opinion that we have conclude is that Maxis is using social-networking sites to help their business known worldwide. People throughout Asia get to know about their company. Several promotions that had been done through different ways are very successful. In conclusion, social-networking sites helped many organizations in promoting and establishing their product and services and maintaining their organization’s stability.