FB REPORT

Hyundai Malaysia

I am looking into Hyundai’s Malaysia company which it is a sole distributor and exclusive importer of all Hyundai completely build-up vehicles, locally assembled vehicles and related spare parts. The company is also known as Hyundai-Sime Darby Motors Sdn Bhd (HSDM). HSDM prides itself with a vision to bring global quality cars and services to the Malaysian motorist through alignment of it’s’ visions with Hyundai Motor Company leveraging on strategies built from the foundation. In general, I think that this company resorting to make publicity using Information Technology (IT) through Facebook is to get more recognition from prospective buyers. This is because internet or social networking sites have a wide variety of users; therefore, the company tends to connect with people through Facebook in order to develop their business into a higher level of marketing. Although Hyundai is already well-known to all people, it does not mean that the level of sales and profit gained by the company is high, because not all people prefer Hyundai as their ideal type of car. Thus, also by using IT, the company can improve their business by advertising their products through television and radio channel more frequently to attract attention. It suits with Hyundai Malaysia slogan ‘New Thinking, New Possibilities’.

Watsons Malaysia

Watsons Personal Care Stores (Malaysia) Sdn Bhd. is part of the Health and Beauty Store chain of A.S Watson, the largest health, beauty, cosmetics, and perfumery retailer in the world. As one of the leaders in the health and beauty retail industry, they’ve been helping people to achieve their personal goals – to look good, feel great and have fun in life. In 2005, Watsons successfully acquired the Apex Pharmacy chain. This significant milestone brought Watsons to a higher level in the pharmacy business. Watsons strives to live up to customers' expectations through marketing campaigns, a wide variety of high quality merchandise at great value and provides an exciting shopping experience. The wide range of merchandise also encompasses competitively priced house brand and private label products. Watsons has engaged with Facebook in order to make their business known worldwide. With the development of IT that helps in the way of making business, Watsons has proven to be one of the popular chain that supply those type of products. In this case, Watsons can enhance and maintain their popularity and stability by making an official Watsons blog. The blog can be used for Watsons to specifically explain more about their products. Then, get as many followers as they can from people. This is because, besides Facebook, blog is another site that has attracted most of people at this time. In conclusion, Watsons Your Personal Store is your one-stop Health, Wellness and Beauty solution centre.

Naza World

The company I am looking on is Naza World. Naza World is a company that has just begun to grow and assert its business, expanding within the Malaysian automotive market as the opportunity for trade in that particular niche was booming. Thus marking the foundations of the Naza group as they then moved on to acquiring import and distribution rights to some of the best brands in the automobile industry. The key to their successful trade lies in their ability to meet the high standards of showcasing each individual automobile brand and creating the experience necessary to entice and deliver the brand experience to their customers. In essence the heritage that is shared in the Naza conglomerate is creating an experience that reflects the quality of service or product through perseverance, professionalism and dedication, transforming this principal into total customer satisfaction. The things found in the Naza World’s Facebook are information of automotive and automobile. However there is also an updates about the company event like a motorshow plus show the customers about the promotion that the company offered. I think the company turns to social networking sites because they know nowadays people loves to use the internet just to get any information. If I am the sales and marketing manager of Naza World, I will gain many customer feedbacks and maybe Naza World will be looked up by other companies. Well my idea would be making a competition or contest for customers to make the public know more about the Naza World.

Maxis

Another company would be Maxis. Maxis are a telecommunication company that has also pioneered and led the Malaysian market in delivering innovative mobile products and services. It was the first to launch 3G services in Malaysia. Maxis' vision is to bring advanced communications services to enrich its customers' lives and businesses, in a manner that is simple and personalised, by efficiently and creatively harnessing leading edge technology, and delivering a brand of service experience that is reliable and enchanting. In the Maxis’ Facebook page, there are a lot of things can be found and as an example are, information about Maxis’ products and services, an challenge or contest for Maxis’ customers, also this Facebook’s page is for Maxis’ Insiders. Maxis also known as telecommunication centre in Malaysia. Moreover, Malaysia’s youngsters is a Y Generation which always about gadgets and all kind of modern things. So, Maxis’ will be focusing on the social networking to get more customers and tell public about the company vision and mission.

If I am the sales and marketing manager of Maxis, there is much to gain because nowadays most of the public is Generation Y which is the target of the Maxis Company to gain their attention by providing the public information about latest gadgets and services of Maxis. Therefore, my idea to increases the productivity of the company would be making an new products or services that is not yet been given by any other telecommunication centre. For example like free application for Maxis’ users. This could help the public to subscribe the Maxis and gain their attention.

Tourism Malaysia

Tourism Malaysia has grown by leaps and bounds with its focus on promoting Malaysia at domestic and international levels. It aims to market Malaysia as a premier destination of excellence in the region. Its vision is to make the tourism industry a prime contributor to the socio-economic development of the nation. With the growth of world tourism and Malaysia’s potential as a tourism destinations, has contributed to the change and focus in the country’s tourism sector. It has helped generate substantive foreign exchange earnings and employment. Based on Tourism Malaysia homepage, things that I can find out are about their history and about their organizations as well. Their current post always about giving information that related to their organizations. For example Tourism Malaysia has exposed their location. Place that their consumer can search by making like that consumer can get current information from their organizations.

Social networking does help these organizations because of current days people always have connection to this social networking. There are the easy ways customer makes their survey, also can cut their budget. By using social networking, organizations can put their organization picture. For example, Tourism Malaysia have put interesting picture that can attract some consumers. If I were the sales and marketing manager what I can get from this social network are I can increase my consumers. To make this social network more improve I want to put more of information that can attract customer. Put some interesting picture that they can feel how interesting it is. In my opinion this social network does help organization to increase their sales.

Golden Screen Cinemas

Golden Screen Cinemas Sdn Bhd (GSC) is the leading cinema exhibitor in Malaysia. GSC is a subsidiary of PPB Group (a member of the Kuok Group). PPB Group is listed on the stock exchange of Malaysia. It is a diversified group with interests in food industries, environmental engineering, utilities and waste management, property and entertainment. On their homepage they post about film that will coming soon to their cinemas. Their fans will know their current movies and their organization activities as well.

Social networking help consumer in easy ways to get more information. Current issues that related to the organization consumers can be alert. Some promotion that organization does can attract their fans to get involved. Consumer also can ask directly to the organization about their products. So that can improve their organizations. Social networks help to increase their sales and also can increase their fans. Fans will always increase if they keep maintain their activities that can attract them to follow it. All the coming soon movies that will be show they can put their thriller, then their fans can have some information about the story that show.

Proton

Perusahan Otomobil Nasional Berhad (PROTON) was incorporated in May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. The social networking sites generally contain shallow and trivial information in comparison to other sources of learning. When used properly, it is something that can gain your business some attention. When used selectively, it can be a very powerful tool for identifying new business partners, new employees, or simply building your personal or business presence. I think they can share more information for the new product that they want to launch at the social networking sites. Based on opinion, the reasons for all those companies engaging in FB because they want everybody know about their companies or product.

Parkson

Founded in 1987, Parkson is the biggest department store with 36 outlets all over Malaysia. The brand sells essential items such as fashion, cosmetics & fragrances, home & household items and accessories. The very nature of such sites encourages users to provide a certain amount of information. But when deciding how much information to reveal, people may not exercise the same amount of caution on a Website as they would when meeting someone in person. Companies are seeing that the best way to conduct them online is to speak to their customers directly using these social networking sites. There is also the opportunity for business types to network and expand their business on the social networking platform. Based on my opinions, the reason for all those companies engaging in FB is to make them become closer with the customers.

M3 Asia Sdn Bhd

M3Asia focuses on providing and distributing a wide range of Global Positioning System (GPS) Navigational products and solutions to different channels mainly in open retail market and the corporate sector. M3Asia Sdn Bhd (“M3Asia”) is a wholly owned subsidiary of M3 Technologies (Asia) Berhad ("M3Tech"), a regional mobile content and applications developer, listed on the Malaysian Stock Exchange MESDAQ market since 2003. M3Tech decided to expand and diversify its product range and services to ride on the growing popularity of personal navigation devices and software through M3Asia. M3Asia has already commissioned a distribution channel by partnering a number of physical dealers nationwide to further extend the reach of its product catalogue. In my opinion this pages to give more varieties and choices for the consumers.

Maybank

Maybank is a leading banking group in South East Asia. Maybank Group is the leading financial services provider in Malaysia catering to the needs of consumers, investors, entrepreneurs, non-profit organisations and corporations. This pages focus on capturing growth opportunities in high growth while taking a proactive and conservative approach to capital management by continuing to establish our presence in high growth markets. There are strong track records of financial strengths and high credit ratings allow us to keep our momentum and continue with robust performance even amidst the current environment. Domestically the company aim to achieve leadership across key and profitable segments. They are a top recruiter of talent and view our leadership pool and talent pipeline as key to realising our aspirations. These pages constantly seek to enhance performance management and achieve cost optimisation by focusing on effective IT operations and enhancing employee productivity.

Conclusion

Based on the research that we have done for the chosen company, we think that Maxis has the outmost number of followers. The site is attractive based on the information that was shared to all users. Maxis is one of the largest communication centre that most people preferred to use based on their advantages and services provided. The opinion that we have conclude is that Maxis is using social-networking sites to help their business known worldwide. People throughout Asia get to know about their company. Several promotions that had been done through different ways are very successful. In conclusion, social-networking sites helped many organizations in promoting and establishing their product and services and maintaining their organization’s stability.